Zendaya Released Second Apparel Collection With On
The partnership includes a new sneaker and global pop-up shops inspired by action cinema.
Updated on Oct. 1, 2026 in Fashion
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Zendaya has launched her second co-created apparel collection with athletic brand On. The new line features distinct silhouettes and debuts alongside an action-movie-inspired advertising campaign.
Why it matters
The collaboration marks a deepening of the partnership between the brand and the actor that began in 2024. It combines athletic performance gear with specific design motifs to reach a broader fashion-forward audience.
The collection includes python-printed bodysuits, anoraks, and oversize sweats with bungee details. The Cloudnova Moon sneaker features three colorways in a mary jane-inspired silhouette.
The players
Zendaya
Zendaya is an award-winning actor and fashion icon who serves as a global brand partner for On.
On
On is a Swiss-based athletic footwear and apparel company headquartered in Zurich known for its performance gear.
The details
The marketing campaign features a two-minute short film directed by Pantera and still photography by Cass Bird. On has established physical pop-up shops to support the release in Los Angeles, Paris, Tokyo, and Chengdu.
Timeline
Zendaya joined On as a brand partner in 2024.
The first co-created apparel collection launched in April 2026.
The new campaign launched and the collection became available on October 1, 2026.
Culture Shift
This release follows the trend of athlete-driven lifestyle fashion collaborations that merge high-performance utility with avant-garde aesthetics. It highlights the transition of celebrity partners from simple marketing faces to central design collaborators in the sportswear industry.
Consumers can view and purchase the new collection through the designated pop-up shops located in Los Angeles, Paris, Tokyo, and Chengdu. The availability of the three new colorways and apparel items varies by region and retail location.
The takeaway
The continued collaboration highlights the growing importance of narrative-driven marketing in the competitive apparel space. Consumers interested in these items should note that the collection relies on limited-edition design motifs like the python print to distinguish it from base athletic lines.
Further reading
Explore the latest trends in high-performance apparel in the Fashion section.
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Do you consider celebrity partnerships when deciding which apparel brands to purchase?
