Damien Hirst Released Dom Pérignon Collaboration
The artist has reimagined the champagne house's signature shield for a new series of limited-edition bottles.
Updated on Oct. 1, 2026 in Fine Art
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Damien Hirst has teamed up with Dom Pérignon to design limited-edition packaging for two vintage champagne offerings. The collaboration features the artist's signature Kaleidoscope series aesthetic applied to the brand's iconic shield emblem.
Why it matters
This partnership merges high-end consumer goods with contemporary art, continuing a long history of luxury houses commissioning visual artists for exclusive product redesigns.
The collection includes a Vintage 2018 limited-edition gift box priced at £230 and a Rosé Vintage 2010 gift box retailing for £405. These products are currently available through the luxury retailer Selfridges.
The players
Damien Hirst
He is a British artist known for his provocative work and complex designs, including his notable Kaleidoscope series.
Dom Pérignon
This French luxury champagne house is a subsidiary of Moët & Chandon and frequently partners with figures in the global art world.
Selfridges
This high-end department store chain operates several luxury retail locations and hosts exclusive brand partnerships.
The details
Artist Damien Hirst, 61, reinterpreted the classic Dom Pérignon shield through his well-known Kaleidoscope series. The designs are featured prominently on the exterior of the new gift boxes for both the 2018 and 2010 vintages.
Timeline
The collaboration products launched globally on 1 October 2026.
Industry Dynamics
This project continues the trend of luxury champagne houses leveraging prestige art collaborations to distinguish their limited-edition offerings in a crowded premium market. By aligning with a high-profile artist, the brand secures a collectible status that elevates the product above standard retail circulation.
Collectors and consumers can purchase the limited-edition bottles directly through the retailer Selfridges. Given their limited-edition nature, these items are intended primarily for the luxury gift market rather than general consumption.
The takeaway
Collectors interested in Hirst's work should monitor retail inventory closely as limited-edition artist collaborations often sell out quickly. These items provide a unique entry point for art enthusiasts to acquire a branded work by a world-renowned artist at a luxury consumer price point.
Further reading
For more coverage on how visual artists are shaping the modern market, visit our Fine Art section.
Source note: This article includes information reported by Esquire.
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