Fremantle Partnered With RoseBerry on AI Archive Edits
The production firm used AI to reformat classic episodes of Neighbours into vertical content for the Epis mobile app.
Updated on Sept. 30, 2026 in Artificial Intelligence
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Fremantle has teamed up with RoseBerry to rework its extensive Neighbours archive into a vertical format. The partnership utilizes the RedSnapper AI-assisted platform to capture new audiences.
Why it matters
The initiative seeks to unlock commercial value from deep content libraries by adapting long-running television staples for modern mobile viewing habits.
RoseBerry employs the RedSnapper AI-assisted platform to scan the soap opera archive and convert legacy widescreen footage into vertical formats. Producers expect to generate 150 minutes of this reprocessed content.
The players
Fremantle
This is a global television production and distribution company that owns the rights to numerous long-running series including Neighbours.
RoseBerry
This is a digital content firm that specializes in utilizing AI technology to modernize and reformat legacy media assets.
Margot Robbie
She is a globally recognized actor who rose to fame during her tenure on Neighbours before becoming a major Hollywood star.
The details
The reformatting project specifically highlights episodes featuring the character Donna Freedman, portrayed by Margot Robbie between 2008 and 2011. This content will be hosted on the Epis app to bridge the gap between traditional broadcast soap operas and current digital-first consumption.
Timeline
1985: Neighbours first arrived on screens.
2008-2011: Margot Robbie appeared in the soap as Donna Freedman.
2022: British funding was withdrawn.
2025: The show celebrated its 40th anniversary.
December 2025: The final episode of the revival aired.
The Tech Race
This project reflects the broader industry shift toward using automated software to revitalize intellectual property for mobile platforms. It follows a pattern set by the RedSnapper AI-assisted platform to extend the commercial life of aging media archives.
Viewers can access these newly formatted episodes directly through the Epis app on their mobile devices. This move allows fans to consume nostalgic content in a format optimized for vertical phone screens.
The takeaway
Using AI to reformat legacy archives provides a low-cost method for studios to engage younger audiences on mobile platforms. Fans of long-running series may see more classic content revitalized in similar vertical formats in the future.
Further reading
Explore more developments in Artificial Intelligence.
Source note: This article includes information reported by Metro.
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