Eclairer Launched The Headliner Project Advertising
The new service offers Will Smith's likeness and voice assets for corporate marketing in six international markets.
Updated on Sept. 30, 2026 in Advertising
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Eclairer Inc. has introduced The Headliner Project, a new advertising program that provides corporations with official photo, video, and voice assets featuring actor Will Smith. The service is now active across six markets, including Japan, South Korea, Taiwan, Australia, India, and Indonesia.
Why it matters
The program seeks to bolster brand recognition for businesses by providing authentic human assets. This initiative positions professional celebrity endorsements as a distinct alternative to the growing reliance on generative AI in commercial media.
The program currently operates in 6 distinct markets across Asia and the Pacific. Participating companies must undergo a formal corporate review before gaining access to the curated production assets.
The players
Eclairer Inc.
This is the company responsible for developing and managing The Headliner Project advertising initiative.
Will Smith
He is a globally recognized actor who serves as the featured talent for this corporate advertising program.
The details
Companies can apply through an official portal to access media assets that are engineered for easy integration, including background removal and tone adjustment capabilities. These assets cover initial production and shooting costs, allowing brands to license professional content featuring Will Smith.
Timeline
October 1, 2026: The Headliner Project officially launched.
Market Landscape
The Headliner Project carves out a niche in the advertising sector by prioritizing human authenticity. It serves as a direct competitive response to the industry-wide shift toward generative AI, offering brands a premium, human-verified alternative.
Businesses in the participating six markets can now potentially integrate high-profile celebrity assets into their campaigns via a standardized application process. Companies should be prepared for a mandatory review process before they can access the licensed marketing materials.
The takeaway
This initiative provides a structured way for brands to utilize high-end talent while bypassing some of the technical burdens of custom production. Companies looking to leverage this should ensure their brand messaging aligns with the provided asset types to maximize the impact of the celebrity endorsement.
Further reading
Learn more about the latest trends in global commercial campaigns by visiting the /business/industry/advertising/ section.
More information
To review eligibility or submit a corporate application, visit THE HEADLINER PROJECT application portal.
Source note: This article includes information reported by The Queenslander.
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