COSRX Sponsored Maison Margiela Paris Show
The skincare brand became the first K-beauty label to partner with Maison Margiela during the spring runway show.
Updated on Sept. 30, 2026 in Beauty
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COSRX teamed up with Maison Margiela for the Spring/Summer 2027 show at Paris Fashion Week. The brand served as the official skincare partner, using its products to prep models' skin.
Why it matters
The partnership marks a strategic effort to bridge skincare expertise with high fashion. It aims to demonstrate how scientific product formulations serve as an essential canvas for professional makeup application.
The COSRX Blue Peptide Bakuchiol Plump Glow Serum retails for $27, the Plump Bounce Cream for $28, and the One Step Original Tone Clarifying Moisture Pad for $26.
The players
COSRX
This South Korean skincare brand is globally recognized for its focus on ingredient-driven formulations and high-volume sales of products like the Snail Mucin Essence.
Maison Margiela
Founded in Paris, this luxury fashion house is known for its avant-garde designs and conceptual approach to couture and ready-to-wear clothing.
Inge Grognard
A renowned Belgian make-up artist, she is a frequent collaborator with luxury fashion houses and is known for creating distinctive, experimental runway beauty looks.
The details
Head Make-Up Artist Inge Grognard applied the COSRX Blue Peptide range, which includes Copper Peptide, Bakuchiol, Collagen, and Hyaluronic Acid, to hydrate models' skin backstage. This preparation ensured a dewy, healthy base for the runway makeup look.
Timeline
The Maison Margiela show took place on September 29, 2026.
Culture Shift
This collaboration signals a shift in the global beauty industry where K-beauty brands are increasingly positioning themselves alongside established European luxury labels. It highlights the growing influence of Korean skincare science in global high-fashion beauty standards.
Consumers looking to replicate the runway-ready complexion can purchase the featured Blue Peptide products at standard retail price points. The partnership underscores the accessibility of these professional-grade ingredients for daily skincare routines.
The takeaway
Brands are increasingly using high-fashion runways to validate the clinical efficacy of their skincare products to a global audience. Consumers can benefit by prioritizing ingredients like peptides and bakuchiol in their own daily regimens for improved skin hydration.
Further reading
Explore the latest trends in high-performance skincare on our Beauty page.
More information
View the complete product lineup on the COSRX official website and product catalog.
Live Poll
Do high-fashion brand partnerships make you more likely to try a new skincare product?
