RIMAN Has Expanded Operations Into Four New Markets
The South Korean beauty company has launched in France, Germany, Romania, and Ecuador this month.
Updated on Sept. 28, 2026 in Openings & Closings
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RIMAN has officially expanded its international footprint into four new countries, bringing its global total to 22 markets. The company initiated operations in France, Germany, and Romania on September 9, 2026, followed by a launch in Ecuador on September 15, 2026.
Why it matters
This rapid geographic expansion aims to strengthen the company’s regional infrastructure and develop local leadership for long-term business sustainability. The move scales RIMAN’s presence to seven European and six Latin American markets.
RIMAN now operates in 22 total international markets, including seven in Europe and six in Latin America. The company was founded in South Korea in 2018 and has since secured plant variety protection for Giant BYoungPool in South Korea and the United States.
The players
RIMAN
A South Korean beauty and wellness company that focuses on global distribution and direct sales.
Giant BYoungPool
A proprietary plant variety used by RIMAN that has received legal protection in both South Korea and the United States.
The details
To support its growth, the company utilizes its London office to provide business training and tools for European planners, while its Mexican operations serve as an infrastructure support hub for Latin America. RIMAN intends to continue investing in regional capabilities and leadership development across these diverse territories.
Timeline
RIMAN was founded in South Korea in 2018.
Plant variety protection for Giant BYoungPool was granted in South Korea in July 2022.
The United States granted plant variety protection in September 2025.
Operations launched in France, Germany, and Romania on September 9, 2026.
The company entered the Ecuador market on September 15, 2026.
Market Landscape
The firm’s expansion mirrors the growth strategies of established players that utilize regional support hubs to manage cross-border scaling. By building out localized infrastructure, RIMAN is positioning itself to compete more aggressively in the global direct-sales sector.
Consumers in France, Germany, Romania, and Ecuador may now gain access to RIMAN products and business opportunities through the company's regional networks. Shoppers can expect the integration of local business tools to potentially streamline the availability and support of the company's product lines.
The takeaway
RIMAN's move highlights the importance of localized operational hubs for companies looking to sustain growth across different cultural and economic regions. Businesses entering new markets often succeed by prioritizing infrastructure support before pursuing wider distribution.
Further reading
Learn more about corporate growth trends in our Openings & Closings section.
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Do you believe global corporate expansion generally benefits the local communities where those businesses launch?
