Sound Rink and Laylo Formed Partnership
The two firms have joined forces to streamline VIP ticket sales and target fan engagement for live touring artists.
Updated on Sept. 29, 2026 in Ice Shows
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Sound Rink and Laylo have established a strategic partnership to integrate their respective VIP platform and customer relationship management services. This collaboration aims to provide artists with data-driven methods to manage fan databases and boost pre-tour revenue.
Why it matters
By combining separate fan information databases, artists can effectively reach superfans and sell high-value inventory directly. This model reduces dependency on paid social media reach while increasing the efficiency of concert tour revenue generation.
The collaboration integrates Sound Rink's VIP and presale infrastructure with Laylo's touring CRM capabilities. The partnership remains focused on enabling targeted sales of VIP inventory to identified fan bases.
The players
Sound Rink
Sound Rink is a service platform that specializes in managing VIP experiences and ticket presale operations for touring artists.
Laylo
Laylo is a customer relationship management firm designed specifically to help artists manage fan databases and communication during tours.
The details
The partnership creates a unified platform that allows artists to bypass traditional paid social media strategies when marketing VIP packages. By merging disparate data sets, the firms enable a more granular targeting approach for high-spending concert attendees.
Timeline
Sound Rink and Laylo announced their partnership on September 29, 2026.
Industry Dynamics
This move reflects the ongoing consolidation of fan-engagement technology within the live music industry. It highlights how touring entities are increasingly seeking to internalize fan data to maximize revenue per attendee.
Fans may notice more personalized VIP package offers appearing through artist channels rather than general social media advertisements. This change aims to provide superfans with direct access to ticket inventory before public sales begin.
The takeaway
This partnership signals a shift toward data-centric touring strategies where artist-held information drives commercial success. Fans can expect more direct communication and targeted engagement opportunities from their favorite performers.
Further reading
Learn more about the latest innovations in touring logistics within the Ice Shows section.
Live Poll
Do you believe new technology platforms make it easier for you to purchase concert VIP packages?
