EVEN Launched STUDIO Platform for Musicians
The new tool lets artists manage fan relationships and music releases on their own branded websites.
Updated on Sept. 29, 2026 in Music — General
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EVEN has introduced EVEN STUDIO, a platform allowing artists to create standalone websites for music releases, merchandise, and ticket sales. The product aims to consolidate fragmented fan experiences by providing a single destination for artists to control their relationships.
Why it matters
By allowing artists to offer early access to tracks and manage direct sales, the platform provides musicians with more autonomy. It also integrates with industry standards like Luminate to ensure that sales count toward Billboard charts.
The platform supports 30 payment methods and 140 currencies across 110 countries. Artists can provide fans with immediate access to four tracks before an official full album release.
The players
EVEN
This is a music technology company that provides tools for artists to manage their careers and sell music directly to fans.
Josh Remsberg
He recently joined the company to serve as the Head of Commercial Partnerships.
Universal Music Group
This is a major global music corporation that entered into a multi-year agreement with the platform in early 2026.
Cinq Music
This is a technology-driven music distribution and rights management company that partnered with the platform in mid-2026.
The details
Built on an artist's own domain, the invitation-only platform centralizes digital storefronts for merchandise and tickets. It currently supports a massive network of 3,000 labels and distributors aiming to unify fan engagement in one place.
Timeline
EVEN was founded in 2022.
The initial EVEN platform launched in April 2024.
A multi-year agreement with Universal Music Group was signed in February 2026.
A partnership with Cinq Music was finalized in June 2026.
EVEN STUDIO officially launched on September 29, 2026.
Industry Dynamics
This move highlights the ongoing industry trend of artists seeking to move away from fragmented third-party sites to owning their direct-to-consumer digital infrastructure. It mirrors the broader effort to integrate independent direct sales into traditional chart metrics like those measured by Luminate.
Fans can now access exclusive content and merchandise directly through an artist's personal website rather than navigating multiple disparate platforms. This consolidation simplifies the purchase process while offering early listening opportunities for upcoming album releases.
The takeaway
Artists are increasingly leveraging specialized platforms to reclaim control over their fan data and revenue streams. By building on their own domains, musicians can bypass the limitations of generic aggregator sites to create more cohesive digital experiences.
Further reading
For more on industry shifts, visit our Music — General section.
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