Somantra Launched New AI Search Metrics Suite
The platform now offers tools to track brand visibility across AI assistants like ChatGPT and Google AI Overviews.
Updated on Sept. 29, 2026 in Artificial Intelligence
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Somantra has released an AEO Metrics Suite designed to help marketing teams measure their brand positioning within AI-driven search platforms. The tools track brand engagement and consideration across conversational AI interfaces.
Why it matters
Traditional metrics often fail to distinguish between fleeting mentions and genuine recommendations, leaving brands unable to gauge their influence in AI-generated buyer-intent conversations.
The system conducts 15,000 simulated customer conversations per brand and recently completed perturbation testing on 4,445 ChatGPT responses. It utilizes 135 matched query pairs to determine brand positioning sensitivity.
The players
Somantra
Somantra is a technology company specializing in artificial intelligence search analytics and brand measurement tools.
Rentomojo
Rentomojo is an Indian rental services company that utilizes the new metrics suite to evaluate its brand presence in AI search.
The details
The suite comprises Brand Mindshare, Brand Consideration, and Brand Engagement scores, which assess how AI platforms prioritize companies during multi-turn interactions. Brands begin by providing product details, after which Somantra builds a query set based on consumer search behavior.
Timeline
September 29, 2026: Somantra announced the general availability of the AEO Metrics Suite.
The Tech Race
The suite directly addresses the shift from traditional search engine result pages to conversational AI interfaces like Google AI Overviews. It marks a departure from legacy SEO practices that prioritized simple link clicks over conversational brand advocacy.
Marketers and businesses can now receive actionable data on how AI assistants present their offerings to potential customers. This helps companies optimize their product descriptions to ensure they are accurately recommended during consumer queries.
The takeaway
Brands must shift their strategy from simple keyword optimization to conversational depth to remain relevant in AI-driven search results. Tracking how these models prioritize recommendations is now a critical component of modern digital marketing.
Further reading
Learn more about the evolving landscape of Artificial Intelligence.
More information
For more details on the new metrics, visit the Somantra official website.
Source note: This article includes information reported by The Manila times.
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