Xbox and Prince St. Pizza Launched Emergence Pie
The limited-edition menu item serves as a promotional tie-in for the upcoming video game Gears of War: E-Day.
Updated on Sept. 28, 2026 in Gaming
Live Poll
Would you buy a themed food product to receive an in-game reward for a video game?
Xbox has partnered with Prince St. Pizza to release a themed Emergence Pie. The promotion offers customers an in-game emblem code with every purchase of a slice or whole pie.
Why it matters
This collaboration aims to build anticipation for the October 6, 2026, launch of the title Gears of War: E-Day. The pizza release functions as a marketing campaign to engage gamers leading up to the game's official debut.
The Emergence Pie features spicy vodka sauce, fresh mozzarella, ground pepperoni, sausage, and Italian chili crisp. The limited-time menu item is available for purchase throughout the United States and Toronto.
The players
Xbox
Xbox is a major video game brand developed by Microsoft that produces hardware and digital entertainment experiences.
Prince St. Pizza
Prince St. Pizza is a well-known pizzeria chain recognized for its distinct square-cut pies and wide expansion across various urban markets.
The details
In addition to the pizza, Prince St. Pizza is selling a unique pizza cutter modeled after the Prototype Lancer game weapon. The tool is available for purchase through the company's official online store.
Timeline
September 28, 2026: The promotion and pizza cutter sales officially began.
October 6, 2026: Gears of War: E-Day is scheduled for worldwide release.
November 1, 2026: The availability of the Emergence Pie concludes.
Culture Shift
This collaboration highlights the growing trend of video game marketing integrating directly into consumer lifestyle products. It reflects a shift where gaming franchises leverage physical retail spaces to maintain visibility among target demographics.
Fans can visit participating locations in the United States and Toronto to purchase the pie and secure their in-game content codes. Those interested in the collectible pizza cutter can order it online to have the item shipped directly to their home.
The takeaway
Gamers looking for unique digital rewards can leverage these restaurant tie-ins to acquire exclusive in-game items before the official release. Ensure you complete your purchase before the promotion ends on November 1, 2026, to guarantee access to the emblem.
What happens next
Gears of War: E-Day is confirmed for a worldwide release on October 6, 2026, marking the next milestone for the game franchise.
Further reading
Discover more about the intersection of pop culture and interactive entertainment in our Gaming section.
More information
To purchase the game-themed cutter, visit the Prince St. Pizza online shop.
Live Poll
Would you buy a themed food product to receive an in-game reward for a video game?
