Live Technology Appointed New Regional Sales Manager
The company hired industry veteran Nick Wellens to lead its sales efforts in the North of England, Scotland, and Ireland.
Updated on Sept. 28, 2026 in People
Live Technology has appointed Nick Wellens as the new Regional Sales Manager for the North of England, Scotland, and Ireland. Wellens brings extensive industry experience to the role as the company seeks to expand its regional presence.
Why it matters
Wellens joins the team to cultivate relationships with live event providers and represent the company's full portfolio across audio, lighting, and video markets. His transition into the live events sector leverages his previous executive experience.
Nick Wellens spent 10 years as an account director at Midwich before joining Live Technology. He originally entered the technology sector in 2011.
The players
Nick Wellens
He is a qualified solicitor and former real estate agency manager who now serves as the Regional Sales Manager for Live Technology.
Live Technology
This company specializes in providing audio, lighting, and video equipment to the live events industry.
Midwich
This organization is a specialist distributor of audiovisual technology products.
The details
Wellens will manage the company's product portfolio for the audio, lighting, and video markets while focusing on developing relationships with live event providers. In addition to his technology background, Wellens is a qualified solicitor and previously managed a real estate agency in the South of France.
Timeline
Wellens began working in the technology sector in 2011.
Wellens served as an account director at Midwich from 2016 to 2026.
Market Landscape
The move aligns with the AVIXA 2026 AV Industry Outlook and Trends Analysis, which tracks the professionalization of sales roles in the live events space. This hire reflects a broader industry push to secure experienced personnel as firms compete for dominance in regional audiovisual markets.
Live event providers in the specified regions can expect new outreach and relationship management efforts from the firm. Customers should anticipate updated product guidance regarding the company's audio, lighting, and video portfolio.
The takeaway
The appointment of a qualified solicitor to a regional sales role underscores the increasing complexity of contract-heavy event logistics. Companies prioritizing such cross-disciplinary talent are better positioned to navigate the intersection of legal compliance and technical sales.
Further reading
For more on industry leadership changes, visit People.
Source note: This article includes information reported by 4RFV.
