Cross Rental Services Appointed New Leadership
The company has named Matt Parker as chief executive and Russell Harrison as its new chief financial officer.
Updated on Sept. 23, 2026 in People
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Cross Rental Services has announced a major leadership transition following a planned executive succession process. Matt Parker, who joined as UK managing director in 2024, has been named chief executive, while Russell Harrison takes over as chief financial officer.
Why it matters
These appointments support the company's strategic expansion across the UK and Ireland. The leadership shift comes as the firm builds on strong momentum, following double-digit revenue growth in 2026.
Cross Rental Services recorded double-digit year-on-year revenue growth in 2026. This performance followed a nearly seven-year tenure by outgoing CEO Graeme Nesbitt.
The players
Matt Parker
He is the new chief executive of Cross Rental Services who previously served as the company's UK managing director.
Russell Harrison
He is the new chief financial officer who held previous roles at New Look, Hobbycraft, and Churches Fire & Security.
Graeme Nesbitt
He is a former chief executive of Cross Rental Services who served in the position for nearly seven years before becoming a board director.
The details
Former CEO Graeme Nesbitt has transitioned into a new role as board director and strategic advisor to assist with the company's future growth. The firm recently expanded its operational footprint by opening new depots in Warrington and Birmingham.
Timeline
Matt Parker joined the business as UK managing director in 2024.
The company achieved double-digit revenue growth throughout 2026.
New executive appointments were officially announced in September 2026.
Market Landscape
This leadership transition aligns with the broader industry trend of scaling through strategic operational expansion. By installing new executives, the company aims to solidify its position against competitors as it scales its depot network across the UK and Ireland.
Customers may see continued service improvements as the company expands its depot network in locations such as Warrington and Birmingham. The firm intends to prioritize further investments in its fleet and operational capabilities to support client demand.
The takeaway
Companies undergoing executive transitions often prioritize continuity by promoting internal leaders to maintain strategic focus during growth phases. This shift suggests that Cross Rental Services intends to maintain its aggressive expansion strategy in the coming years.
Further reading
For more information on recent industry shifts, visit the People section.
Source note: This article includes information reported by Bdaily Business News.
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