Birthday Appointed Pink Kitsawat Client Partner
The global creative agency hired the industry veteran to oversee European growth and partnerships.
Updated on Sept. 26, 2026 in People
Creative agency Birthday has appointed Pink Kitsawat as its new European client partner. She will lead client relationships and growth across the region, reporting directly to Nicole Pinochet.
Why it matters
The appointment is intended to support the ongoing expansion of Birthday's operations across European markets. Kitsawat will leverage her experience to manage key partnerships including Hinge and tonies.
Kitsawat joins the agency following a seven-year tenure at AMV BBDO. The agency continues to manage its established three-year partnership with Hinge across European markets.
The players
Pink Kitsawat
She is the newly appointed European client partner at the global creative agency Birthday.
Nicole Pinochet
She is an executive at Birthday to whom Kitsawat will report.
Birthday
This is a global creative agency that manages advertising and brand growth for major international clients.
tonies
This company is a client of Birthday based in Düsseldorf.
Hinge
This dating app is a major client partner that Birthday has served in European markets for three years.
The details
Kitsawat is tasked with driving growth and maintaining existing client relationships within the European sector. She joins the agency as it continues to work with major partners, including the Düsseldorf-based tonies.
Timeline
Pink Kitsawat was appointed as European client partner on September 26, 2026.
Market Landscape
This appointment reflects the broader agency trend of consolidating regional leadership to manage complex, multi-market creative accounts. By securing veteran talent, Birthday aims to strengthen its competitive positioning against other global agencies fighting for European market share.
The transition in leadership aims to streamline client services for brands such as Hinge and tonies. Existing partners can expect continuity in their creative output while the agency prioritizes its European growth strategy.
The takeaway
Strategic hiring of senior partners remains a primary lever for global agencies looking to deepen regional market penetration. Agencies often prioritize deep sector experience, such as Kitsawat's background, to ensure long-term client retention in competitive markets.
Further reading
For more on industry leadership changes, visit People.
Source note: This article includes information reported by Bdaily Business News.
