Avito Expanded Trisigma Platform Into Four New Markets
The A/B testing platform now services Armenia, Georgia, Kazakhstan, and Uzbekistan to meet growing product analysis demand.
Updated on Sept. 25, 2026 in Business Strategy
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Avito has introduced its Trisigma A/B testing platform into Armenia, Georgia, Kazakhstan, and Uzbekistan. This move targets a regional market for business data solutions valued at 35 billion roubles, aiming to provide experimentation tools to a potential audience of 23,000 companies.
Why it matters
As companies face high internal development costs for experimentation tools, ready-made platforms offer a scalable alternative to proprietary systems. The expansion addresses a demand for accessible, data-driven product testing in emerging regional business sectors.
Licensing for the software starts at 2.5 million roubles per year, which is significantly cheaper than the 50 million roubles companies typically spend annually to develop proprietary platforms. The company aims to secure 20-25% of the total testing platform market by 2030.
The players
Avito
Avito is a major technology company that developed the Trisigma A/B testing platform and handles its commercial distribution.
Trisigma
Trisigma is a proprietary product analytics and A/B testing platform that supports various deployment methods for corporate clients.
The details
Trisigma functions as a centralized system for user allocation, result processing, and metric storage, available as a SaaS cloud service, virtual private cloud, or on-premises deployment. It is accessible via web browsers, APIs, and dedicated applications in both Essential and Enterprise versions.
Timeline
Avito acquired the Sigma analytics platform in 2025.
The target to capture 20-25% market share is set for 2030.
Market Landscape
This move reflects a broader industry transition where companies are abandoning costly in-house experimentation tools in favor of third-party platforms. By entering these four regional markets, Avito positions Trisigma to compete against custom development and legacy software providers in a fragmented data space.
Companies in the newly entered regions can now opt for standardized licensing models instead of funding 50 million rouble annual development cycles. This reduces the barrier to entry for businesses seeking to implement professional-grade product experimentation and data analytics.
The takeaway
Businesses looking to optimize product performance should evaluate the cost-efficiency of ready-made analytics software versus maintaining proprietary systems. Outsourcing experimentation to established platforms can often lead to significant operational savings and faster deployment of new features.
Further reading
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Source note: This article includes information reported by UzDaily.
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