Hunter Launched Global Campaign With Kate Moss
The heritage footwear brand is celebrating its 170th anniversary with a new campaign and fall collection.
Updated on Sept. 24, 2026 in Accessories
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Hunter has launched a global campaign featuring Kate Moss to mark its 170th anniversary. The effort highlights the brand's history and accompanies the release of a new fall 2026 product collection.
Why it matters
This campaign celebrates the enduring connection between the brand and the iconic model, whose 2005 appearance at Glastonbury helped cement the boots as a fashion staple.
The collection is curated into Heritage, Contemporary, and Innovation pillars, featuring items like the 170th Anniversary Original Tall Wellington Boot. Products are available at major retailers including Nordstrom and Anthropologie.
The players
Hunter
Hunter is a heritage footwear brand founded in 1856 that is known for its iconic Wellington boots.
Kate Moss
Kate Moss is an internationally renowned fashion model who became a cultural icon for wearing Hunter boots at the Glastonbury Festival in 2005.
Authentic Brands Group
Authentic Brands Group is a global brand development, marketing, and entertainment company that owns the Hunter brand.
The details
The campaign features imagery of Kate Moss wearing reimagined versions of the classic Wellington boot in rural settings. Owned by Authentic Brands Group, the brand aims to blend its 1856 origins with modern design sensibilities in the new fall line.
Timeline
Hunter was founded in 1856.
Kate Moss wore Hunter boots to the Glastonbury Festival in June 2005.
The new fall 2026 collection launches during the current season.
The global campaign officially launches on Friday, September 25, 2026.
Culture Shift
This campaign highlights the cyclical nature of celebrity-driven fashion trends and the continued value of heritage brands in modern wardrobes. By anchoring the launch to the 2005 Glastonbury Festival fashion trend, the company leverages long-standing cultural cachet to maintain relevance.
Consumers can purchase items from the fall 2026 collection through various digital retailers including the official website, Nordstrom, and Anthropologie. The anniversary edition boots are specifically available for order as part of the new seasonal product rollout.
The takeaway
This anniversary launch underscores how brands can successfully leverage historical cultural moments to drive current retail interest. Consumers looking for classic styles should check availability early as the collection is distributed across multiple international platforms.
Further reading
Explore the latest trends in designer footwear and Accessories on our site.
More information
To view the full fall collection and campaign imagery, visit the Hunter brand retail website.
Live Poll
Do you prefer when legacy brands focus on heritage designs over modern product updates?
