Upfluence Launched AI-Powered Creator Marketing Platform Jaice
The new tool utilizes over a decade of creator intelligence to automate influencer campaign management.
Updated on Sept. 23, 2026 in Artificial Intelligence
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Upfluence has introduced Jaice, an AI-driven platform designed to automate creator marketing processes including discovery, outreach, and payment. The system leverages 12 years of intelligence gathered from 3,600 brands to help companies scale their influencer operations.
Why it matters
The platform aims to reduce manual workloads for agencies and brands that must manage increasingly large rosters of influencers. By utilizing automated tools, businesses can streamline campaign launches while maintaining human oversight over brand safety.
The system processes data from 14 million creators and integrates with third-party tools like ChatGPT, Claude, and Cursor. It also includes automated screening features to flag content for nudity, violence, or offensive behavior.
The players
Upfluence
Upfluence is a marketing technology firm specializing in data-driven influencer management and campaign software solutions.
Jaice
Jaice is a new AI-powered platform developed by Upfluence to automate the end-to-end management of creator marketing programs.
The details
Jaice supports the full lifecycle of marketing campaigns, including strategy, payments, and reporting, while offering integrations with commerce platforms like Shopify and Amazon. The platform claims to reduce the time from a campaign brief to launch from six weeks to approximately five minutes, significantly decreasing the 20 hours typically spent on manual review.
Timeline
September 23, 2026: Upfluence officially launched the Jaice marketing platform.
2025: An earlier AI-assisted version of the system facilitated the hiring of 160,000 creators.
The Tech Race
This platform represents an attempt to solve the fragmentation of influencer marketing by replacing manual processes with automated data pipelines. It positions Upfluence against emerging AI-native agencies by leveraging deep historical data that competitors cannot easily replicate.
For marketing teams, this tool promises a significant reduction in administrative time, potentially allowing for more frequent campaign deployments. Users can expect improved efficiency in creator discovery and vetting, though the effectiveness depends on the accuracy of the historical data.
The takeaway
Automating creator marketing can drastically speed up campaign execution, but teams must still rely on human judgment for brand alignment. Companies should prioritize vetting these AI tools to ensure the automated screening aligns with their specific brand safety standards.
Further reading
For broader context on the industry, visit the Artificial Intelligence section.
Source note: This article includes information reported by CMOtech US.
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