Marriott Survey Identified New Travel Trends
A 2026 study highlights shifting preferences for all-inclusive resorts and AI-assisted planning.
Updated on Sept. 23, 2026 in Travel — General
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A Marriott International survey of frequent travelers in Latin America and the Caribbean reveals that 90% view vacations as a vital investment in mental health. The report also highlights a growing reliance on AI tools to organize trips, with 54% of travelers currently utilizing technology for travel logistics.
Why it matters
Travelers are increasingly prioritizing flexibility and ease in their vacation planning to reduce the stress associated with complex logistics. By seeking all-inclusive options and leveraging digital tools, they aim to secure more free time during their getaways.
A reported 75% of surveyed travelers now consider all-inclusive properties a luxury option. Marriott currently operates 39 such properties across the region and plans to expand its portfolio into Costa Rica and Curaçao.
The players
Marriott International
This multinational hospitality company manages and franchises a broad portfolio of hotels and lodging facilities worldwide.
The details
The survey indicates that 68% of frequent travelers prioritize leisure trips, with 72% preferring to book directly through official brand websites or apps. Additionally, 27% of respondents now view unscheduled free time as the ultimate form of travel luxury.
Timeline
Marriott released its annual travel trends study in 2026.
Survey data compares current AI adoption to the previous year.
Travel Outlook
The rise of all-inclusive demand in Latin America reflects a broader shift toward simplifying vacation experiences to avoid decision fatigue. This trend mirrors historical patterns where travelers favor bundled services during periods of increased interest in high-priority mental wellness.
Travelers looking to leverage these trends should consider booking directly through hotel portals to potentially secure better service or loyalty benefits. Those seeking to maximize relaxation may find the increasing availability of all-inclusive resorts in Costa Rica and Curaçao ideal for minimizing trip logistics.
The takeaway
Travelers are increasingly using technology to streamline their vacations in favor of prioritizing mental health. Implementing these tools allows for more unscheduled free time and reduced planning stress during international getaways.
Further reading
For additional insights on international vacation habits, visit the Travel — General section.
Source note: This article includes information reported by Latin Times.
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