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MMGY Released 2026 Travel Report for North America

The study revealed shifting international travel patterns and spending habits among U.S. and Canadian tourists.

Updated on Sept. 21, 2026 in Travel — General

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A new MMGY travel report reveals that North American travelers are increasingly prioritizing safety and stability while maintaining strong demand for luxury experiences. AI Illustration. Upload story photo >

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MMGY released the 2026 Portrait of American and Canadian International Travelers report on July 31, 2026. The findings detail how travelers are adjusting their international vacation plans amidst concerns over global safety and economic stability.

Why it matters

Global unrest and political climates are significantly impacting international travel behavior, requiring families to become more strategic with their budgets. The research highlights a shift toward more deliberate spending as travelers navigate fluctuating currency exchanges and security concerns.

U.S. travelers plan to spend an average of $11,808, while Canadian travelers expect to spend $8,800 on international vacations over the next 12 months. Notably, 84% of Americans and 86% of Canadians cite destination budget as a primary influence on their plans.

The players

MMGY

MMGY is a global marketing and research firm that specializes in the travel, tourism, and hospitality industries.

The details

The report indicates that safety, stability, and personal health concerns are now top barriers to international travel for many North Americans. Despite these challenges, luxury travel interest remains strong, with 73% of Americans and 55% of Canadians willing to pay premiums for high-end experiences.

Timeline

  1. The survey of 2,518 adults took place in June and July 2026.

  2. Report findings were released on July 31, 2026.

  3. Respondents forecasted their international travel spending for the next 12 months.

  4. The average frequency of international vacations was projected for the next two years.

Travel Outlook

This research follows a pattern set by the 2026 Portrait of American and Canadian International Travelers report, which highlights how travel cycles are cooling after years of rapid expansion. The findings suggest a transition toward more conservative spending habits driven by macroeconomic pressure.

Travelers should account for fluctuating international costs by budgeting for potential security and safety premiums highlighted in the report. Those planning trips should verify if their household income bracket is reflected in the predicted spending declines to adjust their financial expectations accordingly.

The takeaway

Travelers should prioritize flexibility and thorough research as economic and safety variables continue to influence the international market. Implementing AI tools and cross-referencing multiple booking sources can help consumers navigate these shifting budget requirements effectively.

Further reading

For more information on global tourism trends, visit Travel — General.

More information

View the comprehensive data on the MMGY research platform portal.

Live Poll

Do you plan to take an international vacation in the coming year?