Kim Lee Will Host New Reality Series Rice to Riches
The upcoming eight-episode production will explore the Asian creative economy starting in October 2026.
Updated on Sept. 23, 2026 in Hip-Hop and Rap
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Kim Lee is set to host and co-produce the new reality series Rice to Riches, which documents how content creators build profitable enterprises. The series will officially begin filming across the United States and Asia in October 2026.
Why it matters
The show aims to provide an inside look at the Asian creative economy, highlighting how digital influencers leverage their social media presence into successful brand deals and original products.
The production reaches 112 million Pay TV, OTT, and FAST households across 52 global territories. The featured participants command a combined audience of 140 million social media followers.
The players
Kim Lee
Kim Lee is a prominent television personality and DJ who serves as the host and co-producer for Rice to Riches.
KC Global Media Asia
KC Global Media Asia is the production company responsible for developing the reality series.
Michael Le
Michael Le is a digital content creator known for his massive social media following and viral video production.
Jestinna Kuan
Jestinna Kuan is a content creator from Malaysia who is featured as part of the new series roster.
Christinna Kuan
Christinna Kuan is a Malaysia-based content creator who specializes in monetizing social media brand partnerships.
The details
The reality series will follow host Kim Lee as she visits the private homes, offices, and production spaces of various internet personalities. Featured creators currently include Michael Le, Jestinna Kuan, Christinna Kuan, and Kevin Ninh, with additional talent to be revealed soon.
Timeline
Filming for the series begins in October 2026.
Additional content creators will be announced in the coming weeks.
Industry Dynamics
This series tracks the shift in the creator economy toward institutionalized media formats as digital stars pursue greater longevity. By bridging social media reach with traditional television distribution, the show capitalizes on the growing global demand for Asian-centric digital narratives.
Viewers can expect to see the series debut across the KC Global Media Asia distribution network, which currently spans 52 territories. Further details regarding specific streaming platforms and broadcast schedules will be announced closer to the October 2026 premiere.
The takeaway
The series illustrates how modern digital creators have moved beyond simple viral content to become complex business owners and brand managers. Aspiring influencers can observe the production to learn how professional teams and production companies structure their long-term digital growth strategies.
Further reading
Discover more about the evolving landscape of digital celebrity culture in the Hip-Hop and Rap section.
Source note: This article includes information reported by Broadway World.
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