Rakuten Viki Hosted Fourth Annual K-Drama Day
The platform celebrated the annual event by offering free content and hosting fan votes across Southeast Asia.
Updated on Sept. 20, 2026 in Asia
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Rakuten Viki has launched its fourth annual K-Drama Day, providing fans with access to free programming. The celebration includes interactive opportunities and travel incentives for viewers in Southeast Asia and the Philippines.
Why it matters
The event serves to engage the global K-drama fan base by offering premium content at no cost while driving platform interaction through fan-led voting initiatives. These efforts strengthen community connections and reward loyal viewers with unique travel and digital prizes.
Rakuten Viki has unlocked 10 fan-favorite dramas for free access during the event. Fans in the Philippines can also access a complimentary Viki Pass trial through their LG TV devices.
The players
Rakuten Viki
This is a video streaming platform specializing in Asian dramas and variety shows with a global community-based subtitle model.
Agoda
This is a digital travel platform that has partnered with the event to provide specific perks for fans.
LG
This is a multinational electronics company providing smart TV hardware used to access the complimentary Viki Pass trial.
The details
Fans across Southeast Asia can participate in a week-long voting period to select their favorite shows, with the results slated for later release. The initiative also includes high-stakes rewards, such as a trip to South Korea for participants in the Philippines.
Timeline
The voting period for favorite K-dramas runs from September 14 to 21, 2026.
The official results of the fan vote will be announced on September 25, 2026.
Travel Outlook
This event capitalizes on the sustained global interest in Korean media by bridging digital engagement with physical travel to South Korea. It reflects a broader shift where streaming platforms act as primary gateways for regional tourism and international cultural exchange.
Travelers in the Philippines should monitor official contest channels to maximize their chances of securing the trip to South Korea. Users can also check if their current smart TV model is compatible with the promotional Viki Pass trial to avoid unexpected subscription costs.
The takeaway
Fans can leverage these promotional windows to access premium content without a subscription. Engaging in these platform-specific events often provides the most direct path to exclusive perks and international travel opportunities.
Further reading
Explore more regional culture trends on our Asia page.
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