Music Supervision Firm The Music Soups Expanded
Founders Emily Norton and Kaitlyn Pearce established their global music licensing firm two years ago.
Updated on Sept. 22, 2026 in Pop
Operating from offices in Sydney and London, the music supervision agency The Music Soups has provided licensing and composition services for global brands since 2024. The firm manages music production from initial brief through to final delivery for advertising and film projects.
Why it matters
The company was formed to provide the speed, transparency, and flexibility required by modern advertising campaigns. Its collaborative model leverages a global network of artists, labels, and publishers to streamline music clearance.
The founders possess over 25 years of combined industry experience. The agency has operated for two years, completing campaigns for brands including Cadbury and McDonald's.
The players
Emily Norton
Emily Norton is a co-founder of the global music supervision agency The Music Soups.
Kaitlyn Pearce
Kaitlyn Pearce is a co-founder of the global music supervision agency The Music Soups.
The details
The firm provides music clearance, licensing, and original composition services for various media, including the documentary Dance For Your Life and the US version of Love on the Spectrum. By operating across Sydney and London, the team facilitates production speed by working across multiple time zones.
Timeline
The Music Soups has been in operation for two years as of 2026.
Industry Dynamics
The firm follows the trend of boutique agencies providing specialized music clearance for international campaigns. It utilizes a distributed model to compete with larger, centralized music houses in the advertising sector.
Consumers experience the impact of the firm's work through licensed music in major television advertisements and documentary features. The company's global reach ensures consistent music quality across different regional markets.
The takeaway
The Music Soups demonstrates how boutique firms prioritize speed and global connectivity to navigate complex licensing requirements. Their success highlights the importance of strong professional networks in the modern entertainment production landscape.
Further reading
Learn more about the latest trends in music and media production in our Pop section.
Source note: This article includes information reported by Campaign Brief.
