Play4Good Turns Everyday Activities Into Charity Donations
A new South African non-profit platform lets people raise funds for charities through golf, padel, running and cycling.
Updated on Nov. 9, 2026 in Philanthropy
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Would you donate to charity through a fundraiser tied to an activity you already enjoy?
Play4Good, a new South African non-profit platform, turns everyday activities into charitable donations. Charities and clubs across South Africa are being invited to register on the platform.
Why it matters
The platform aims to help smaller grassroots charities that have struggled to secure consistent funding. It offers a way for individuals, clubs and organisations to channel activity into donations.
The platform charges a 10% fee to cover card transaction and administration costs, with the remainder going to charities. Founder Nic de Beer brings eight years of experience in the non-profit sector, though the number of participating charities and funds raised have not been disclosed.
The players
Play4Good
A South African non-profit organisation that operates a platform converting everyday activities into charitable donations.
Nic de Beer
The founder of Play4Good, who spent eight years working in South Africa's non-profit sector before launching the platform.
The details
Individuals can create a fundraiser around any activity or challenge on the platform, with funds routed to Play4Good for distribution to registered charities. Registered charities can run their own fundraising pages with funds going directly to them, while clubs, restaurants and other organisations can create pages for members to fundraise together. The platform currently covers golf, padel, running and cycling.
Sector Context
Play4Good follows the peer-to-peer sponsored-activity model popularised by platforms such as Virgin Money Giving, adapting it to South African golf, padel, running and cycling. Its focus on smaller grassroots charities positions it differently from larger national fundraising campaigns.
Individuals can raise money for charity simply by taking part in golf, padel, running or cycling, with a 10% platform fee applied to donations. Charities and clubs can register to run their own fundraising pages and receive funds directly.
The takeaway
Anyone already active in golf, padel, running or cycling can turn that activity into support for a charity. Clubs and charities looking for steadier funding may find the platform a practical option to explore.
Further reading
Explore more South Africa philanthropy stories on how charitable giving is evolving across the country.
More information
Register as a charity or club or start a fundraiser through the Play4Good charity registration platform.
Live Poll
Would you donate to charity through a fundraiser tied to an activity you already enjoy?
