Purple Group Expects Earnings to Jump 25% to 35%

The owner of EasyEquities, South Africa's largest retail stockbroking platform, has issued a trading statement for the year through August 2026.

Updated on Nov. 6, 2026 in Investing

Purple Group Expects Earnings to Jump 25% to 35%

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Purple Group expects its 2026 financial year earnings per share to rise between 24.9% and 34.9%, according to a trading statement released on 6 November 2026. Shares fell 2.7% following the announcement.

Why it matters

The forecast shows continued growth at EasyEquities, which reached R100 billion in client assets in May 2026, but the expected slowdown from the 142.94% rise recorded in 2025 suggests growth is moderating. Investors will be watching whether the company's large expansion can keep pace.

The trading statement is a forward-looking company disclosure of expected earnings growth for the year through August 2026. Basic EPS is projected to rise 24.9% to 34.9%, compared with 142.94% growth in 2025, and the final audited figures are still outstanding.

The players

Purple Group

Purple Group is the South African financial services company that owns EasyEquities and reports the group's earnings.

EasyEquities

EasyEquities is South Africa's largest retail stockbroking platform, allowing ordinary investors to buy and trade shares and other assets.

The details

EasyEquities saw active clients rise 15.7% to 1.15 million in 2025, and client assets grew 38.6% to R80.7 billion in the 2025 financial year. Easy Group's segment profit reached R79.5 million in 2025, while interim profit for the first half of the 2026 financial year grew to R58.26 million from R78.82 million a year earlier.

The 2025 financial year saw Purple Group's EPS and HEPS rise 142.94%.
In May 2026, EasyEquities reached R100 billion in client assets.
On 6 November 2026, Purple Group released its trading statement and shares fell 2.7%.
Full results for the 2026 financial year are expected on 11 November 2026.

Market Dynamics

The projected 24.9% to 34.9% EPS growth for 2026 is a sharp slowdown from the 142.94% rise Purple Group recorded in its 2025 financial year. The company's own analysis points to base effects, since the business is now far larger than it was in 2024.

Investors holding Purple Group shares will see the full 2026 results on 11 November 2026, which will clarify the company's actual earnings. Retail investors using EasyEquities should note that client growth and asset levels continue to rise, with client assets reaching R100 billion in May 2026.

The takeaway

Growth at Purple Group is expected to remain strong but slower than the 2025 surge, so investors should weigh the company's expanding client base against a more moderate earnings outlook.

What happens next

Purple Group is expected to release its full results for the 2026 financial year on 11 November 2026, which will confirm whether earnings growth falls within the trading statement range.