Survey Finds Black Friday Deals Fuel Debt Strain

A JustMoney survey finds most South Africans shop on special offers while many already struggle to cover basic monthly costs.

Updated on Nov. 3, 2026 in Couponing

Gouache-painted editorial illustration of a cream and coral gift box tied by a taut ribbon to a heavy grey weight, evoking discount shopping and its hidden cost. — JustMoney's Money & Me survey found 69% of South Africans shopped on special offers, while 43% must borrow before month-end ahead of Black Friday on 27 November 2026. AI Illustration. Upload story photo >

Live Poll

Do you plan to make big purchases during Black Friday sales this year?

JustMoney released its Money & Me survey on Black Friday discounts and household debt pressure in South Africa. The findings show 69% of respondents shopped based on special offers, while 43% need to borrow money before month-end.

Why it matters

Discount-driven buying can lead households to spend beyond what they can afford, especially when credit and buy-now-pay-later options make purchases look manageable. With Black Friday falling on 27 November 2026, the findings highlight how shoppers across South Africa may face added financial pressure.

The Money & Me survey reports that 83% of respondents cannot afford an unexpected R10,000 expense from savings, and 37% do not know the interest rate on their biggest loan. Survey results reflect respondents' self-reported figures, and the survey does not measure actual spending outcomes after Black Friday.

The players

JustMoney

JustMoney is a South African personal finance organisation that publishes the Money & Me survey on household financial behaviour.

The details

Store accounts, credit facilities and buy-now-pay-later offers can make purchases appear affordable while adding to monthly commitments. Countdown clocks, low-stock messages and eye-catching discounts create urgency that can push shoppers into quick decisions.

2025: Prior survey year used for comparison of debt repayment levels (38%) and financial difficulty (61%).
27 November 2026: Black Friday shopping event.

Market Landscape

The Consumer Protection Act allows consumers to generally return defective or unsafe goods within six months of delivery. The survey's 47% share of respondents who have lost money to scams shows that consumer protections exist alongside persistent financial vulnerability.

Shoppers can compare offers before 27 November 2026 and check whether a discount is genuinely lower than normal prices. Reviewing monthly debt repayments before committing to store accounts or buy-now-pay-later plans can help avoid borrowing that strains household budgets.

The takeaway

Before buying on a special offer, check the total cost including any interest or fees, and confirm that the repayment fits comfortably within your monthly budget. Keep proof of purchase so defective goods can be returned under the Consumer Protection Act within six months.