Corruption Watch Campaign Wins 2026 Loeries Awards
The Impimpi-Impempe initiative receives recognition for its work in de-stigmatising whistleblowers in South Africa.
Updated on Oct. 28, 2026 in Civic Engagement
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The Impimpi-Impempe campaign, designed to challenge the social stigma surrounding whistleblowers, earned a Silver Loerie and a Craft Certificate at the 2026 awards ceremony. This effort aims to foster greater accountability regarding corruption across the nation.
Why it matters
By distinguishing between the terms impempe and impimpi, the campaign seeks to reshape public perception and encourage more citizens to report corruption safely. Addressing this stigma is essential to promoting transparency and integrity in South African civic life.
The Impimpi-Impempe campaign secured a Silver Loerie for Radio Station Commercials and a Craft Certificate for Radio Crafts. The project was also named a finalist in nine separate categories during the 2026 Loeries.
The players
Corruption Watch
This is a South African non-profit organisation that monitors and reports on corruption to ensure accountability.
Avatar
This is a creative agency responsible for the production of the campaign and its strategic messaging.
Tumi Sole
He is a prominent public figure who assisted in amplifying the campaign through mobilisation efforts.
The details
Developed by the agency Avatar on a pro bono basis for Corruption Watch, the campaign utilised targeted storytelling, sound, and language to shift public opinion. These creative efforts were further amplified through public mobilisation led by Tumi Sole.
Timeline
The Loeries awards ceremony occurred in 2026.
Political Context
The initiative mirrors the objectives of the Protected Disclosures Act, which provides legal safeguards for those reporting misconduct. Critics often argue that despite such legislation, the social ostracisation of whistleblowers remains a significant barrier to effective enforcement.
The campaign encourages citizens to reconsider their role in reporting corruption, which could influence how individuals handle workplace or public sector grievances. This initiative highlights the importance of civic vigilance in identifying and reporting illicit activities in daily life.
The takeaway
Recognising the difference between terms that marginalise and those that empower can change the culture of silence around corruption. Citizens should focus on the underlying need for transparency rather than the social labels often placed on those who speak out.
Further reading
Learn more about local advocacy and reform in South Africa Civic Engagement.
Source note: This article includes information reported by Bizcommunity.
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