Iwisa No.1 and Pick n Pay Launch Meals Campaign

The Share More Meals campaign helps provide nutrition and infrastructure support to schools across five South African provinces.

Updated on Oct. 26, 2026 in Healthy Food

Bold vector editorial illustration of a wooden crate filled with maize and vegetables on a school desk, symbolizing communal nutrition support. — Iwisa No.1 and Pick n Pay have launched the Share More Meals campaign to improve infrastructure and nutrition at schools across South Africa. AI Illustration. Upload story photo >

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Do you believe corporate-retailer initiatives are effective at addressing long-term needs in your local schools?

Iwisa No.1 and Pick n Pay have partnered with Feed the Nation to launch the Share More Meals campaign. By purchasing participating products, consumers help improve school infrastructure and food environments in schools across the country.

Why it matters

The initiative addresses significant food insecurity challenges, as 63.5% of South African households experience some form of food instability. The campaign seeks to bolster the support provided to vulnerable learners through school-based nutrition programmes.

A 2025 General Household Survey shows that 22% of households have inadequate food access, while 28.8% of children under five are stunted. Additionally, 9.9 million learners currently receive daily meals through the National School Nutrition Programme.

The players

Iwisa No.1

A food brand that has operated in South Africa for seven decades.

Pick n Pay

A major South African retail chain hosting the campaign in its stores.

Feed the Nation

A non-profit organisation facilitating the Share More Meals campaign.

The details

Customers participate by buying specific Iwisa No.1 products at Pick n Pay stores, with contributions audited independently. The campaign supports beneficiary schools including Mzingisi Junior Primary, Moriting Primary, Sawela Primary, Thorisong Primary, and Walter Teka Primary.

A 2025 General Household Survey identified that 22% of households have inadequate food access.
National Nutrition Week took place in October 2026.

Culture Shift

The Share More Meals campaign aligns with the state-run National School Nutrition Programme, which currently serves 78.2% of public-school learners. This collaboration marks a shift toward private retail networks integrating their social responsibility efforts directly into essential public service structures.

Shoppers can contribute to school nutrition and infrastructure improvements by choosing participating Iwisa No.1 items during their regular grocery trips at Pick n Pay. These small purchasing decisions aggregate to support thousands of learners at schools across five provinces.

The takeaway

Addressing systemic food insecurity requires sustained cooperation between major retailers and non-profit organisations. Consumers can actively participate in these efforts by identifying partner brands during their weekly food shopping.