Toyota Launches Comrades Marathon Cap Design Contest
The automaker is inviting the public to design an official cap for the 100th edition of the iconic race in 2027.
Updated on Oct. 21, 2026 in Running
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Toyota South Africa Motors has opened a design competition for the official cap that will be included in the race packs for all 28,000 expected participants of the 100th Comrades Marathon. The winning designer will be featured in the race's historic milestone event.
Why it matters
Toyota seeks to allow South Africans to contribute directly to the legacy of this landmark race by inviting the public to create the commemorative apparel for the event. The initiative aims to build community engagement around the historic 100th running of the marathon.
The winning designer will receive a wearable technology package valued at R11,500 along with a VIP experience in Durban. Designs must be submitted by the 30 October 2026 deadline to be eligible for selection.
The players
Toyota South Africa Motors
This entity serves as the official vehicle and mobility sponsor for the Comrades Marathon.
The details
Interested participants can submit their creative designs through the official competition website for consideration. Once submissions close, a shortlisting and public voting phase will determine the winning entry, which will be distributed to every runner participating in the 2027 race.
Timeline
30 October 2026 is the deadline for competition entry submissions.
2-12 November 2026 marks the period for shortlisting and public voting.
13 November 2026 is the scheduled date for the announcement of the winning design.
2027 marks the 100th edition of the Comrades Marathon.
Season Trajectory
This initiative extends the public engagement efforts surrounding the 100th Comrades Marathon milestone. It shifts the focus from purely athletic competition to a collaborative historical celebration for all participants.
The winning designer gains entry into the Toyota Win-A-Car lucky draw, increasing their chances of winning a vehicle. Every runner in the 2027 race will receive the winning cap design in their official race pack.
The takeaway
This contest offers a unique opportunity for South Africans to leave a tangible mark on the historic 100th running of the race. Fans and designers should ensure submissions meet the specific technical requirements before the October deadline.
What happens next
Public voting begins on 2 November 2026, followed by the announcement of the winning design on 13 November 2026.
Further reading
For more news on upcoming events, visit Running.
More information
Submit your entry or view the full guidelines on the Official competition design submission portal.
Live Poll
Do you support corporations involving the public in the design process for major local sporting events?
