Primedia Expands Digital Platform to Connected TV

The South African media group is integrating its streaming services with smart television technology to reach broader audiences.

Updated on Oct. 20, 2026 in Television

Primedia Expands Digital Platform to Connected TV

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Do you prefer accessing media content through smart TV streaming platforms or attending live local events?

Primedia has announced the expansion of its Primedia+ platform to Connected TV. This strategic move follows the platform's initial launch on Apple CarPlay and Android Auto in August 2026.

Why it matters

This integration aims to streamline how South African viewers access audio and visual content across addressable devices. The company is simultaneously pushing new event and production initiatives to maintain its market reach.

The Deal or No Deal productions have distributed over R30 million in prize money to contestants to date. Meanwhile, the Camomile Live micro event series currently hosts approximately 1,000 attendees per event.

The players

Primedia

Primedia is a South African media group that operates various broadcasting platforms and event initiatives.

SABC

The South African Broadcasting Corporation is a national broadcaster that airs programmes like The Masked Singer and Deal or No Deal.

The details

The media group showcased a diverse portfolio including the B-Side podcast series, which is set to span 52 episodes. Additionally, the company introduced P-Flex, a new real-time booking and buying portal designed to manage advertising inventory more efficiently.

August 2026: Primedia+ launched on Apple CarPlay and Android Auto.
October 2026: Primedia announced its new media technology integration strategy.
2027: KDay will take place as a multi-layered festival.

Industry Dynamics

The shift toward Connected TV reflects a broader transition in the South African media landscape as traditional broadcasters embrace addressable digital devices. This movement positions local groups to better compete with global streaming services by integrating broadcast content with smart-home technology.

Viewers will soon be able to access Primedia+ audio content directly through their smart television interfaces. This change simplifies how consumers transition between mobile listening in their vehicles and consuming content on home screens.

The takeaway

Primedia's push into smart television signals a significant effort to consolidate its digital ecosystem. Listeners and viewers should anticipate more seamless integration between their mobile apps and home entertainment devices in the coming months.