TBWA Hunt Lascaris Wins 20 Loeries Creative Awards
The South African agency secured a mix of Gold, Silver, and Bronze honours during the annual industry showcase.
Updated on Oct. 16, 2026 in Advertising
TBWA Hunt Lascaris earned 20 accolades at the 2026 Loeries Creative Week for its integrated, film, and digital campaigns. The haul included two Gold, eight Silver, eight Bronze, and two Craft certificates.
Why it matters
The recognition highlights the ongoing creative influence of the agency founded by John Hunt and Reg Lascaris. It also underscores the high standard of South African advertising being evaluated by international panels.
The agency secured two Gold, eight Silver, and eight Bronze awards along with two Craft certificates. This performance follows 43 years of operations since the firm was established in 1983.
The players
Reg Lascaris
He co-founded the advertising agency Hunt Lascaris in 1983 and was recently inducted into the Loeries Hall of Fame.
Carl Willoughby
He is the newly appointed Loeries chairman who intends to focus on strengthening relationships between industry bodies over the next two years.
Susan Credle
She chaired the Film and Film Craft judging panel at the Loeries Creative Week awards.
TBWA Hunt Lascaris
The South African advertising agency earned 20 awards across multiple categories during the 2026 event.
The details
The agency received the honours after submitting a range of work including integrated campaigns, film, and media innovation. The entries were evaluated by a judging panel chaired by Susan Credle.
Timeline
Reg Lascaris co-founded the agency in 1983.
The awards were earned during Loeries Creative Week in 2026.
Carl Willoughby will serve as chairman for a two-year term from 2026 to 2028.
Market Landscape
The recognition of Reg Lascaris into the Loeries Hall of Fame signifies a generational shift for the agency within the competitive South African market. This success keeps the firm positioned as a leader as new leadership takes the helm of the countrys industry bodies.
Clients and brand partners can use these award wins as an indicator of the agency's current creative output and service capabilities. The leadership transition suggests a sustained focus on industry networking that may impact future collaboration opportunities.
The takeaway
Creative recognition like the Loeries remains a key metric for agency reputation in the South African market. Businesses looking for creative partners can monitor these annual results to assess which firms are setting the current standard.
Further reading
For more on industry performance, see the Advertising section.
