Clover Launches New Krush Citrus Juice Blend
The Roodepoort-based firm introduces a grapefruit and blood orange juice in two pack sizes.
Updated on Oct. 15, 2026 in Consumer Goods
Clover has expanded its beverage range in South Africa with the release of Krush 100% Grapefruit and Blood Orange Fresh Fruit Juice. The new product offers consumers an alternative to single-fruit juice varieties.
Why it matters
This launch broadens the product selection for South African shoppers who are looking for diverse citrus blends. It reflects the ongoing efforts of the company to innovate within its beverage portfolio.
The new juice blend is available to South African consumers in 500ml and 1.5L packaging. This expansion follows the earlier 2026 introduction of the Krush 100% Fruit Snack product line.
The players
Clover
Headquartered in Roodepoort, Gauteng, this company is a major producer of consumer goods in South Africa.
The details
The drink combines grapefruit and blood orange, offering a unique citrus blend for the local market. Clover distributes the product in two distinct sizes to accommodate different consumption needs.
Timeline
1898: The year the company was founded.
2026: The year the Krush 100% Fruit Snack was introduced.
15 October 2026: The date the new juice blend launched.
Market Landscape
The launch follows the historical diversification of South African consumer beverage portfolios, reinforcing the move away from single-variety offerings. By expanding its Krush brand, the firm strengthens its competitive position against other manufacturers in the local market.
Shoppers can now find the new grapefruit and blood orange blend in local stores in two convenient sizes. This addition provides a new option for those seeking diverse fruit juice flavours in their household shopping.
The takeaway
The introduction of this blend highlights a continued interest in product variety for the local beverage market. Consumers can look for these new options during their regular grocery shopping trips to see how they compare to traditional single-fruit juices.
Further reading
Learn more about local industry trends in the Consumer Goods section.
Source note: This article includes information reported by Freshplaza.
