Wyoming PBS Hired Firm for Rebranding Efforts

The Central Wyoming College Board of Trustees approved a contract to evaluate the network's future brand identity.

Updated on Sept. 25, 2026 in Marketing

The Central Wyoming College Board of Trustees has awarded a $135,000 rebranding contract to Kinetic Marketing & Creative to redefine the station's future identity. AI Illustration. Upload story photo >

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The Central Wyoming College Board of Trustees has awarded a $135,000 rebranding contract to Billings-based Kinetic Marketing & Creative. The project aims to determine the future identity of the station, which announced plans in June to remove PBS from its name.

Why it matters

The station intends to emphasize its role as a local storyteller and gain more flexibility for distributing its own productions. The rebranding process will also help the station gauge if audience members prefer retaining the current name.

The board approved a $135,000 contract for branding services after reviewing 10 competitive proposals that ranged from $60,882 to $300,000.

The players

Central Wyoming College

This educational institution serves as the legal licensee for Wyoming PBS.

Kinetic Marketing & Creative

Based in Billings, Montana, this firm was selected to manage the network's rebranding project.

Wyoming PBS Foundation

This organization provides financial resources to support the station alongside college funds.

The details

Kinetic Marketing & Creative will lead a statewide research initiative that includes engagement meetings on the Wind River Reservation. To prioritize this rebranding process, station staff will reduce their involvement in community event screenings.

In June 2026, the station announced plans to remove PBS from its name.
The Central Wyoming College Board of Trustees approved the rebranding contract on September 15, 2026.
Project work is expected to begin on September 21, 2026.
The research and branding project is scheduled to conclude on May 31, 2027.

Market Landscape

This initiative follows the broader trend of regional public media outlets pursuing independent branding to emphasize local identity. By distancing itself from national networks, the station positions itself to capture more support as a local storyteller.

Viewers can expect changes to station events as staff shift focus toward statewide rebranding meetings. The network may also seek additional foundation support to fund the eventual brand implementation phase.

The takeaway

Rebranding an established media outlet requires significant investment and extensive public feedback to ensure the new identity resonates with the local community. Residents should watch for upcoming engagement opportunities to share their input on the network's future direction.