Wienerschnitzel Has Signed Franchise Deal With GoMart
The partnership will bring two co-branded restaurants featuring Tastee Freez to West Virginia.
Updated on Sept. 22, 2026 in Dining Out
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Wienerschnitzel has reached a franchise agreement with GoMart to open two co-branded locations in West Virginia. The restaurants will be situated in Kanawha City and Ghent.
Why it matters
The deal reflects Wienerschnitzel's strategic shift toward opening units in high-traffic convenience and travel-focused environments. This expansion mirrors the brand's prior work in nontraditional spaces like Walmart Supercenters and naval bases.
GoMart currently manages 123 convenience store locations throughout West Virginia, Ohio, and Virginia. Beyond these new sites, Wienerschnitzel has more than 30 additional units currently in development nationwide.
The players
Wienerschnitzel
An American fast-food chain that operates 340 franchised restaurants across 13 states.
GoMart
A convenience store chain that currently operates 123 locations across West Virginia, Ohio, and Virginia.
Tastee Freez
A popular frozen dessert brand that will be co-branded at the new West Virginia locations.
The details
The new restaurants will operate as end-cap units that include drive-thru service for added convenience. Each location will feature co-branding with Tastee Freez as part of the unified retail strategy.
Timeline
Over the next five years, GoMart plans to identify additional conversion and construction opportunities for new restaurant sites.
Culture Shift
This partnership highlights the industry-wide trend of integrating quick-service dining into established convenience store footprints to maximize consumer access. It follows the pattern set by the historical strategy of placing quick-service restaurants in Walmart Supercenters by prioritizing high-traffic retail environments.
Residents in Kanawha City and Ghent will soon gain access to the co-branded menu offerings at their local GoMart stations. These additions aim to provide travelers and commuters with expanded quick-service food options near major transit routes.
The takeaway
The move demonstrates a growing reliance on co-branding to drive efficiency in the competitive fast-food market. Consumers can expect to see more of these unified restaurant and convenience store models appearing in high-traffic regions over the next few years.
Further reading
Learn more about local food trends on the Dining Out section.
Live Poll
Would you choose to eat at a fast-food restaurant located inside a convenience store?
