Alderman to Give 150 Households $50 Gift Cards
Six 5th District businesses partner with Alderman Lamont Westmoreland for a drive-through Thanksgiving gift card distribution.
Updated on Nov. 12, 2026 in Philanthropy
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Alderman Lamont Westmoreland is partnering with six 5th District businesses to provide 150 households with $50 gift cards. Advance registration is required, and only one gift card will be distributed per household.
Why it matters
The gift cards are intended to help households purchase items for Thanksgiving dinner in Milwaukee. Limited to the first 150 eligible households, the giveaway offers direct grocery assistance to families in the 5th District ahead of the holiday.
Up to 150 households will each receive one $50 gift card, for a maximum of $7,500 in total value across six partnering 5th District businesses. Total funding sources and final registration numbers have not been reported.
The players
Lamont Westmoreland
Milwaukee Alderman for the 5th District who is organizing the gift card giveaway with local businesses.
Milwaukee Harley-Davidson
Motorcycle dealership at 11310 W. Silver Spring Rd. that is hosting the drive-through distribution.
Brewery Credit Union
Milwaukee-area credit union partnering in the 5th District gift card giveaway.
The details
Gift cards are redeemable at Pick 'n Save and Metro Market locations and will be distributed drive-through style at Milwaukee Harley-Davidson, 11310 W. Silver Spring Rd. Partners include Milwaukee Harley-Davidson, Brewery Credit Union, El Greco Family Restaurant, Wellpoint Care Network, Crazy Chicken, and Superior Auto Services.
Timeline
November 12, 2026, 5 p.m.: Online registration opens.
November 17, 2026, 6 p.m.: Drive-through gift card distribution at Milwaukee Harley-Davidson.
Market Landscape
Local alderman-led holiday food assistance programs in Milwaukee frequently rely on partnerships with area businesses to stretch limited resources. This giveaway follows that pattern, pooling six 5th District businesses to reach 150 households before Thanksgiving.
Eligible households must register in advance, as registration is capped at the first 150 applicants. Recipients can redeem the $50 gift cards at Pick 'n Save and Metro Market locations to help cover Thanksgiving dinner costs.
The takeaway
Households planning Thanksgiving dinner should register early, since only the first 150 eligible households will receive a card. Checking local alderman offices for similar holiday assistance can help stretch the grocery budget.
What happens next
Online registration opens November 12, 2026 at 5 p.m., and gift cards will be distributed November 17, 2026 at 6 p.m. at Milwaukee Harley-Davidson.
Further reading
Explore more local giving stories in Philanthropy coverage from across the city.
More information
Register and review pickup requirements at the Thanksgiving gift card registration page.
Source note: This article includes information reported by Urban Milwaukee.
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