Milwaukee Bucks Partnered With Odyssey Brands
The dairy manufacturer will sponsor the National Anthem Buddies program at all upcoming Milwaukee home games.
Updated on Oct. 5, 2026 in Basketball
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The Milwaukee Bucks have entered into a partnership with Monroe-based dairy producer Odyssey Brands. As part of the collaboration, the company will present the National Anthem Buddies experience for young fans throughout the 2026-2027 season.
Why it matters
The deal aims to boost the visibility of regional dairy products while fostering community engagement through fan-focused experiences. It also highlights the longstanding heritage of Odyssey owner Klondike Cheese Company, which has operated in Wisconsin since the late 1800s.
The National Anthem Buddies program is open to children between the ages of 6 and 14. Odyssey Brands is supported by five certified Wisconsin Master Cheesemakers employed by its parent firm, Klondike Cheese Company.
The players
Milwaukee Bucks
The Milwaukee Bucks are a professional basketball team competing in the NBA.
Odyssey Brands
Odyssey Brands is a Monroe, Wisconsin-based dairy manufacturer owned by the Klondike Cheese Company.
The details
Families can now register their children via the official Bucks website for a chance to stand on the court during the national anthem. Additionally, the team's nutrition staff will launch a social media video series demonstrating recipes that utilize Odyssey dairy products.
Timeline
The Klondike Cheese Company began production in the late 1800s.
The partnership between the Milwaukee Bucks and Odyssey Brands officially began on October 5, 2026.
The National Anthem Buddies program and recipe series will continue throughout the 2026-2027 season.
Season Trajectory
This partnership reflects the ongoing effort by NBA franchises to strengthen ties with local businesses to enhance the overall fan experience during the regular season. These collaborations help teams secure consistent local brand presence while expanding their community outreach efforts.
Fans interested in the National Anthem Buddies experience must apply through the team's online portal for selection. Supporters can also expect to see educational recipe content featuring local dairy products integrated into the team's digital programming this season.
The takeaway
This partnership bridges the gap between regional agricultural heritage and professional sports entertainment. Fans can use the team's recipe series to integrate local Wisconsin products into their own game-day meals at home.
Further reading
Learn more about the team's local initiatives in the Basketball section.
More information
To apply for the experience, visit the National Anthem Buddies application portal.
Source note: This article includes information reported by Urban Milwaukee.
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