Van Horn Automotive Group Expanded Milwaukee Presence
The company marked its 60th anniversary by launching a new Honda location in Milwaukee.
Updated on Oct. 2, 2026 in Car Types
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Van Horn Automotive Group has expanded its footprint in the Milwaukee area with a new Honda dealership and the acquisition of a Kia site in Glendale. This milestone coincides with the company's 60th anniversary of operations in Wisconsin.
Why it matters
The expansion reflects the ongoing growth of the employee-owned dealership group as it increases its retail coverage across the state. The move strengthens its competitive position within the regional automotive market.
Van Horn Automotive Group operates 18 dealerships across Wisconsin as it celebrates 60 years in business. Customers at the new locations receive free oil changes for the duration of their vehicle ownership.
The players
Van Horn Automotive Group
This is an employee-owned organization that operates 18 vehicle dealerships throughout Wisconsin.
Big Brothers Big Sisters of Metro Milwaukee
This is a local nonprofit organization that provides mentorship programs for youth in the Milwaukee area.
The details
The group growth strategy includes the new Honda dealership in Milwaukee and a Kia location in Glendale. As an employee-owned organization, the company continues to focus on customer incentives and local community support.
Timeline
1966: The company was founded as a single Chevrolet dealership in Plymouth.
2026: The automotive group reached its 60th anniversary.
October 2026: A charity donation campaign runs for Big Brothers Big Sisters.
Roadmap
This expansion follows the broader documented trend of consolidation among regional automotive dealership groups seeking to scale operations. By adding new brands to its portfolio, the company secures its competitive standing against larger national chains.
Local car buyers in Milwaukee can now access the new Honda dealership for sales and service needs. Customers benefit from the company-wide policy providing free oil changes for the entire duration of their vehicle ownership.
The takeaway
The company transition from a single store to an 18-location network demonstrates the growth potential for regional employee-owned businesses. Consumers should note the value of maintenance incentives like lifetime oil changes when comparing regional dealer offerings.
What happens next
Van Horn Kia of Glendale will donate $100 to Big Brothers Big Sisters of Metro Milwaukee for every vehicle sold throughout October 2026.
Further reading
Find more local automotive news in the Car Types section.
More information
For more information on current inventory and dealership locations, visit the Van Horn Automotive Group website.
Source note: This article includes information reported by TMJ4.
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