Wade Kemnitz Joined Sellars as President and COO

The Milwaukee-based manufacturer has appointed a new leader as part of a planned executive succession process.

Updated on Oct. 1, 2026 in People

Heavy steel rollers and fiber-processing machinery inside an industrial manufacturing plant.
Wade Kemnitz has joined Milwaukee-based Sellars Absorbent Materials as President and COO, succeeding outgoing COO Julie Graverson in a planned leadership transition. AI Illustration. Upload story photo >

Wade Kemnitz has joined Sellars Absorbent Materials as President and COO. He steps into the role as current COO Julie Graverson prepares to retire.

Why it matters

The appointment marks a significant leadership transition for the Milwaukee company, which has been in business for over four decades. Kemnitz brings extensive experience in paper manufacturing and management to guide the firm's future operations.

Sellars has operated for over 40 years since its founding in 1985. The outgoing COO, Julie Graverson, concludes a tenure of 10 years at the company.

The players

Wade Kemnitz

He is the newly appointed President and COO of Sellars Absorbent Materials who previously led BiOrigin Specialty Products.

Julie Graverson

She is the current COO of Sellars who is retiring after 10 years of service to the company.

Sellars Absorbent Materials

This Milwaukee-based company specializes in manufacturing absorbent materials and has been in business since 1985.

The details

Kemnitz joins the Milwaukee-based manufacturer following a leadership career that included serving as President and CEO of BiOrigin Specialty Products. He also held various management positions at companies including Kimberly-Clark and Clearwater Paper, where he gained expertise in DRC technology.

Timeline

  1. Sellars was founded in 1985.

  2. Julie Graverson is scheduled to retire from the company at the end of October 2026.

Market Landscape

This transition reflects a broader shift toward planned executive succession within the regional manufacturing sector. By recruiting an industry veteran, Sellars aims to maintain its competitive stance against other large-scale paper and material producers.

Customers of Sellars should expect continuity in product availability and service standards during this planned management change. No immediate shifts in retail pricing or subscription agreements have been announced as part of the leadership transition.

The takeaway

Planned executive successions allow companies to preserve institutional knowledge while introducing fresh leadership perspectives. Stakeholders should monitor upcoming corporate announcements for updates on the firm's long-term operational strategy.

What happens next

Julie Graverson is scheduled to officially retire from her role as COO at the end of October 2026.

Further reading

For more information on executive moves in the region, visit the People section.