Milwaukee Bucks Selected Uline as Jersey Patch Sponsor
The Milwaukee team has signed a new agreement to feature the shipping supplier on its game uniforms.
Updated on Sept. 22, 2026 in Basketball
Live Poll
Do you support the addition of corporate logo patches on professional sports team jerseys?
The Milwaukee Bucks have named Uline as the organization's official jersey patch sponsor. The company will debut its logo on team uniforms this fall.
Why it matters
This partnership marks a shift in the Bucks commercial branding strategy as the team transitions to a new corporate sponsor. It secures a high-visibility marketing platform for the local shipping company at Fiserv Forum.
Uline replaces Motorola, which served as the official jersey patch sponsor from 2021 to 2026. The new logo will appear on the front left shoulder of Bucks jerseys beginning on October 5, 2026.
The players
Milwaukee Bucks
This professional basketball team competes in the National Basketball Association and is based in Milwaukee.
Uline
This family-owned company is a major distributor of shipping, industrial, and packaging materials.
Motorola
This telecommunications equipment corporation served as the previous jersey patch sponsor for the team.
Fiserv Forum
This multi-purpose arena serves as the primary home court for the Milwaukee Bucks.
The details
The agreement includes prominent branding for Uline through major signage and digital media displays within Fiserv Forum. In addition to official game jerseys, the company logo will also appear on team practice gear.
Timeline
Uline began its partnership with the Milwaukee Bucks in 2013.
Motorola served as the jersey patch sponsor from 2021 to 2026.
The Bucks will wear the Uline jersey patch for the first time on October 5, 2026.
Season Trajectory
This sponsorship agreement reflects the broader commercial landscape of the NBA, where teams leverage jersey real estate to maximize off-court revenue. The move aligns with league-wide trends of securing long-term corporate partnerships to bolster franchise valuation.
Fans will see the Uline logo on game uniforms starting October 5, 2026, marking the official end of the Motorola branding era. The agreement also ensures that future digital media and stadium signage at Fiserv Forum will reflect this new corporate identity.
The takeaway
Commercial partnerships continue to be a vital revenue stream for professional sports franchises looking to expand their brand reach. Supporters should expect to see the new Uline branding integrated across team merchandise and arena displays throughout the season.
Further reading
For more information on team operations, visit the Milwaukee Basketball page.
Live Poll
Do you support the addition of corporate logo patches on professional sports team jerseys?
