WMTV Sets $1.5 Million Goal for Food Drive
WMTV 15 News marks 31 years of its Share Your Holidays campaign with a fundraising goal to help people facing food insecurity in Southern Wisconsin.
Updated on Nov. 9, 2026 in Philanthropy
Live Poll
Would you donate food or money to a local drive this holiday season?
WMTV 15 News is celebrating 31 years of its annual Share Your Holidays campaign, with a goal of raising $1.5 million for Second Harvest Foodbank of Southern Wisconsin. The campaign aims to help those experiencing food insecurity.
Why it matters
Food insecurity remains a concern across Southern Wisconsin, and the campaign works with Second Harvest Foodbank to direct donations toward food distribution. Community drop-off sites and volunteer sorting make participation possible across the Madison area and beyond.
The campaign's $1.5 million goal is set against more than $1.7 million raised last year, and each $10 donation provides nearly $90 of food. Final totals for this year's campaign have not yet been reported.
The players
WMTV 15 News
WMTV is the Madison, Wisconsin television station that has run the Share Your Holidays food and fund drive campaign for 31 years.
Second Harvest Foodbank of Southern Wisconsin
Second Harvest Foodbank of Southern Wisconsin is a regional food bank that distributes donated food to people experiencing food insecurity across southern Wisconsin.
Two Men & a Truck
Two Men & a Truck is a national moving company that is helping roll campaign barrels out into the community.
The details
WMTV 15 News partners with Second Harvest Foodbank of Southern Wisconsin, and Two Men & a Truck is rolling barrels out to over 170 community locations. Donors can drop off food or donate online, and individuals may register to host a food drive, fund drive, or both through Second Harvest's website.
Timeline
Monday: Barrels roll out to more than 170 community drop-off locations.
Dec. 16: Phone-A-Thon and Sort-A-Thon conclude the campaign.
Philanthropy Context
The 31-year run of WMTV's Share Your Holidays places this drive within a long tradition of local broadcasters partnering with regional food banks during the holidays. Its $1.5 million goal continues that pattern while keeping donations tied to Second Harvest Foodbank of Southern Wisconsin.
Every $10 donation provides nearly $90 of food for families in Southern Wisconsin, so even small gifts stretch significantly. Residents can drop off food at barrel locations or donate online, and volunteers can host a food or fund drive through Second Harvest's website.
The takeaway
Small donations go far when they reach a regional food bank, with every $10 providing nearly $90 of food. Organized drives like this one depend on local residents hosting, donating, and volunteering to meet their goals.
What happens next
The campaign concludes with Phone-A-Thon and Sort-A-Thon on Dec. 16, when all donations made during the Phone-A-Thon will be matched by generous sponsors.
Further reading
For more on giving across the region, explore Philanthropy coverage on Wisevoter.
Live Poll
Would you donate food or money to a local drive this holiday season?
