Finn Brink Skated With Alfie for Blood Campaign

Wisconsin hockey player Finn Brink joined a young leukemia survivor on the ice to support a major blood drive initiative.

Updated on Oct. 7, 2026 in Hockey

Expressive sports illustration of a hockey player assisting a young child on the ice, emphasizing themes of community support.
University of Wisconsin hockey player Finn Brink joined a young leukemia survivor on the ice in Madison to promote the We Give Blood campaign. AI Illustration. Upload story photo >

University of Wisconsin hockey player Finn Brink skated with a young boy named Alfie in Madison to promote the We Give Blood campaign. The event highlighted the ongoing need for blood donations after Alfie received a leukemia diagnosis as a child.

Why it matters

The collaboration serves to raise awareness for the critical role blood transfusions play in pediatric cancer treatment. By leveraging the university's platform, the campaign aims to encourage community members to contribute to life-saving donation efforts.

The University of Wisconsin has recorded over 9,000 donations toward the We Give Blood campaign. Alfie required multiple blood transfusions during his two-year chemotherapy treatment following a leukemia diagnosis at age 7.

The players

Finn Brink

He is a member of the Wisconsin Badgers men's hockey team who hails from Verona.

Alfie

He is a young leukemia survivor who required blood transfusions during his two-year chemotherapy treatment.

University of Wisconsin

This educational institution is currently leading the We Give Blood campaign efforts.

The details

Finn Brink and Alfie hit the ice at the University of Wisconsin as part of an effort to drive participation in the national blood collection program. The initiative seeks to emphasize that blood donations are a necessary component for children undergoing intensive medical procedures like chemotherapy.

Timeline

  1. Finn Brink and Alfie skated together on the ice on October 6, 2026.

  2. The We Give Blood campaign is scheduled to conclude on December 4, 2026.

Season Trajectory

The event mirrors a growing trend of college athletic programs using their visibility to anchor public health and community service initiatives. This engagement strengthens the university's standing in the national campaign standings while increasing local awareness of the blood donation drive.

The campaign has successfully driven over 9,000 donations from the university community to date. Readers can impact the ongoing drive by locating their nearest blood collection center before the December deadline.

The takeaway

Blood donations remain a critical lifeline for young patients undergoing long-term cancer treatments like chemotherapy. Individuals looking to support the cause can find donation windows through local community health organizations participating in the national initiative.

What happens next

The We Give Blood campaign is scheduled to reach its conclusion on December 4, 2026.

Further reading

For more information on the sport and local team involvement, visit Hockey.

Source note: This article includes information reported by Wmtv15news.