La-Z-Boy Opens New Furniture Store in La Crosse
The furniture retailer has officially launched a new location along the busy Highway 16 corridor.
Updated on Oct. 22, 2026 in Openings & Closings
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La-Z-Boy has opened a new furniture store in La Crosse, situated near the Valley View Mall and a Barnes and Noble bookstore. The La Crosse Chamber of Commerce held a ribbon-cutting ceremony for the site on October 21, 2026.
Why it matters
The retail location was specifically selected to capitalize on the high traffic volume and commercial opportunity found along the Highway 16 corridor. This addition continues the ongoing redevelopment of the area surrounding the long-standing Valley View Mall.
The new retail site is located on land formerly used as a parking area near the Valley View Mall, which has been in operation since 1980.
The players
La-Z-Boy
This American furniture manufacturer is widely recognized for its reclining chairs and residential upholstery.
La Crosse Chamber of Commerce
This organization supports local business interests and economic development within the La Crosse community.
Valley View Mall
This regional shopping center has served as a central retail hub in the La Crosse area for over four decades.
The details
The new storefront utilizes a design team that creates 2-D or 3-D models to help customers customize their home furnishings. It joins a growing cluster of new businesses recently constructed on the mall property, including a restaurant, car wash, and coffee shop.
Timeline
1980: Valley View Mall began operations.
October 2026: The La-Z-Boy store opened for business.
October 21, 2026: The La Crosse Chamber of Commerce held a ribbon-cutting ceremony.
Market Landscape
This opening reflects a broader trend of retail densification around established shopping centers like the Valley View Mall. It highlights the strategic shift to build new commercial footprints on formerly underutilized spaces like parking lots.
Shoppers in the La Crosse area now have access to specialized 2-D and 3-D home design services at the new Highway 16 location. The proximity of the store to other new amenities on the mall property aims to increase convenience for local residents.
The takeaway
Customers interested in interior design can visit the new store to utilize digital modeling tools for their living spaces. This location provides residents with a new destination for home furnishings conveniently situated near existing regional retail hubs.
Further reading
For more information on local business activity, visit La Crosse Openings & Closings.
Source note: This article includes information reported by WIZM 92.3FM 106.7FM 1410AM.
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Do you support the construction of new stand-alone businesses on former parking lots in your community?
