Children's Miracle Network Radiothon Launched in La Crosse
The two-day fundraising event aims to support local families through live radio broadcasts and community donations.
Updated on Oct. 9, 2026 in Philanthropy
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Children's Miracle Network and Mid-West Family Broadcasting have launched their two-day Radiothon fundraiser. The event is broadcasting live from the lobby of Emplify Health by Gundersen's La Crosse Clinic.
Why it matters
The fundraiser collects money to provide essential financial and logistical support for children and families. These donations assist recipients both inside and outside of the clinical healthcare environment.
The partnership has raised more than $500,000 over its history, with last year's event generating $150,000. Organizers are currently accepting donations from 6 a.m. to 6 p.m. through Friday.
The players
Children's Miracle Network
This international non-profit organization raises funds and awareness for more than 170 children's hospitals.
Mid-West Family Broadcasting
This media company operates a variety of radio stations across the Midwest and provides local programming to listeners.
Emplify Health by Gundersen
This healthcare system provides medical services and clinical care facilities throughout the La Crosse region.
The details
The event collects funds through live broadcasts on 95.7 The Rock, Z-93, and KQ-98. Sponsors are participating in the fundraiser by matching donations during designated power hours.
Timeline
The Radiothon fundraiser began on October 8, 2026.
The event is scheduled to run for two days from October 8 to October 9, 2026.
Market Landscape
This event follows the established pattern of local radio station and hospital partnerships that use multi-day broadcasts to drive regional charitable engagement. The collaborative model leverages broadcast reach to maximize community participation and donor volume for healthcare causes.
Residents can contribute to the cause during live broadcasts on 95.7 The Rock, Z-93, and KQ-98 until the event concludes on Friday evening. Supporters can take advantage of power hours to have their donations matched by participating corporate sponsors.
The takeaway
Community-led fundraising events remain a vital resource for bridging financial gaps for families in need. By coordinating donations during specific hours, supporters can maximize the impact of their personal contributions.
Further reading
Learn more about local charitable efforts in the Philanthropy section.
Source note: This article includes information reported by WXOW.
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