Titletown Brewing Launches Plover Beer

The new hoppy rice lager celebrates 10 years since Piping Plovers returned to Green Bay and supports their continued recovery.

Updated on Nov. 3, 2026 in Beer

Gouache-painted editorial illustration of a pale golden pint glass on a wooden surface beside a small shorebird at a calm lakeshore. — Titletown Brewing Company launched its hoppy rice lager 'Return of the Plover' in Green Bay, with proceeds supporting Piping Plover recovery a decade after the birds returned. AI Illustration. Upload story photo >

Titletown Brewing Company has launched 'Return of the Plover,' a hoppy rice lager created with Audubon Great Lakes. The beer is available in the brewery's kitchen and taproom in Green Bay, Wisconsin.

Why it matters

The launch marks 10 years since Piping Plovers returned to Green Bay after decades of absence, a milestone tied to local recovery efforts across the city. Proceeds support the Great Lakes Piping Plover Recovery Effort for Green Bay residents and visitors who buy a glass.

Each glass of 'Return of the Plover' sold sends $1 to the Great Lakes Piping Plover Recovery Effort. The source does not report total sales or cumulative donations to date.

The players

Titletown Brewing Company

Titletown Brewing Company is a brewery in Green Bay, Wisconsin, that launched the beer and supports the plover recovery effort.

Audubon Great Lakes

Audubon Great Lakes is the regional conservation organization of the National Audubon Society that partnered with the brewery on the beer.

The details

'Return of the Plover' is a hoppy rice lager with notes of lemon and berry and a crisp, dry finish, served in the Titletown Brewing Company kitchen and taproom. The beer was made in partnership with Audubon Great Lakes.

Decades before the launch, Piping Plovers left Green Bay.
Ten years before the launch, Piping Plovers returned to Green Bay.
November 3, 2026: Titletown Brewing Company launched 'Return of the Plover.'

Season Trajectory

The donation ties a Green Bay brewery's sales directly to the Great Lakes Piping Plover Recovery Effort, which has supported the bird's return to the region. The partnership links local craft beer consumption to a regional conservation program.

Green Bay drinkers can order 'Return of the Plover' at the Titletown Brewing Company kitchen and taproom, with $1 from each glass going to plover recovery. The beer is a hoppy rice lager, so it suits customers looking for a crisp, dry finish.

The takeaway

Ordering a glass of 'Return of the Plover' at Titletown Brewing Company sends $1 to support Piping Plover recovery in the Great Lakes region. The milestone shows that local conservation work can return a threatened shorebird to a city after decades away.