Mi Favorita Supermarket Opened Second Green Bay Store

The grocer has expanded its footprint to the city’s west side by renovating a former Salvation Army building.

Updated on Sept. 18, 2026 in Openings & Closings

Exterior view of a renovated brick storefront building in a midwestern urban setting under bright afternoon light. — Mi Favorita Supermarket has expanded its presence in Green Bay, opening a second location on West Mason Street within a renovated former building. AI Illustration. Upload story photo >

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Mi Favorita Supermarket has officially opened a second location on West Mason Street in Green Bay. The store provides residents with a new destination for specialty produce and traditional goods.

Why it matters

The expansion aims to address a specific community need for grocery services on the west side of Green Bay. By repurposing an existing structure, the business has successfully grown its local footprint.

Mi Favorita Supermarket now operates 2 locations following the launch of the new West Mason Street store. The expansion follows the success of the original 2007 store on East Mason Street.

The players

Nora Grajeda

She is the founder who established Mi Favorita Supermarket in 2007 after immigrating to Wisconsin.

Mi Favorita Supermarket

This is a grocery retailer that specializes in traditional goods and produce across two Green Bay locations.

The details

The new facility was established within a former Salvation Army building that underwent renovations to function as a grocery store. It features a dedicated meat department and a deli to serve the local community.

Nora Grajeda immigrated from Guatemala to Wisconsin in 2001.
The first Mi Favorita Supermarket was established in 2007.
The second location opened in September 2026.

Market Landscape

The expansion follows the broader trend of repurposing vacant commercial buildings to support niche retail growth in underserved areas. This positions the company to better compete for market share against larger chains by offering specialized, traditional inventory.

West side residents now have closer access to the specialty produce and traditional goods previously only available at the East Mason Street store. The new facility offers expanded shopping options, including a deli and meat department.

The takeaway

The growth of this local business highlights how repurposing existing infrastructure can effectively meet the needs of a changing neighborhood. Residents benefit from increased access to specialized goods within their own community.