Betty and Rise Won 4As Jay Chiat Silver Award
The agencies earned the honor for their work on the CLR Brands So Clean. So Hot. advertising campaign.
Updated on Oct. 7, 2026 in Advertising
Marketing agencies Betty and Rise have received a 2026 4As Jay Chiat Silver Award. The agencies were recognized for their collaborative brand transformation strategy on behalf of CLR Brands.
Why it matters
This industry recognition highlights the successful integration of creative and media services within the Quad agency ecosystem. The award validates the effectiveness of the agencies approach to repositioning the CLR Brands product line.
The 2026 4As Jay Chiat Silver Award was presented in the Brand Transformation Strategy category. The accolade honors the successful execution of the So Clean. So Hot. campaign.
The players
Betty
Betty is a creative agency owned by the marketing services firm Quad.
Rise
Rise is a media agency operating under the corporate umbrella of Quad.
Quad
Headquartered in Sussex, Wisconsin, Quad is a global marketing experience company that owns multiple creative and media agencies.
CLR Brands
CLR Brands produces a line of household cleaning products known for its calcium, lime, and rust removal solutions.
The details
Quad, the parent company of both Betty and Rise, leveraged its integrated creative and media capabilities to implement the marketing strategy. The campaign sought to transform the brand identity of CLR Brands through a cohesive approach across channels.
Timeline
The 4As Jay Chiat Award was announced on October 6, 2026.
Market Landscape
This achievement follows the established criteria for the 4As Jay Chiat Awards in highlighting agencies that successfully execute high-level brand shifts. It signals a shift toward integrated agency models where media and creative teams collaborate under a unified corporate parent.
Consumers may encounter updated marketing materials and refreshed branding across digital and retail platforms for CLR products. These campaigns are designed to influence purchasing decisions by highlighting specific product utility and brand value.
The takeaway
The success of the So Clean. So Hot. campaign illustrates how integrated agency structures can effectively streamline complex brand repositioning efforts. Industry professionals can look to this strategy as a case study for merging disparate media and creative functions into a singular vision.
Further reading
For more insights into industry trends, visit Advertising.
