Brewers and Athletes for Hope Partnered on Schools
The organizations launched the CHAMPS mental health and leadership program for Wisconsin elementary students.
Updated on Oct. 3, 2026 in Secondary Education
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The Milwaukee Brewers and Athletes for Hope have launched the CHAMPS program, which provides mental health, leadership, and physical activity curricula to Wisconsin elementary schools. The initiative will be available to students in grades 2 through 5 at no cost starting in October 2026.
Why it matters
The partnership seeks to equip young students with tools to navigate mental health, confidence, and leadership challenges. By integrating professional sports figures into the curriculum, the program aims to engage youth through relatable content.
The CHAMPS program serves students in grades 2 through 5 and operates in over 1,600 schools across 50 states. It provides resources to more than 400,000 students each month.
The players
Athletes for Hope
This organization was founded in 2006 to connect professional athletes with charitable causes and community programs.
Milwaukee Brewers
This professional baseball team is partnering with the initiative to provide student resources through its alumni and staff.
The details
Wisconsin schools can register for the program through an online portal to gain access to a curriculum of on-demand videos and student workbooks. These materials feature content from Brewers alumni and front office personnel to encourage physical activity and personal development.
Timeline
Athletes for Hope was founded in 2006.
The Wisconsin partnership program begins in October 2026.
Culture Shift
This partnership follows a growing national trend of professional sports organizations incorporating mental health and wellness education into their community outreach programs. It signals a move toward using professional athletes as mentors for addressing youth developmental challenges.
Elementary schools across Wisconsin can begin integrating the CHAMPS curriculum at no cost starting in October 2026. Parents and educators can utilize the online registration portal to prepare for the program's arrival in their local district.
The takeaway
The CHAMPS program offers a structured way for schools to support student emotional and leadership development. Educators are encouraged to review the available video and workbook resources to determine how they can best integrate these materials into their existing classroom activities.
Further reading
For more information on educational initiatives in the state, visit the Secondary Education section.
More information
To enroll in the curriculum, visit the school program registration portal.
Source note: This article includes information reported by Urban Milwaukee.
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