Momentum Carnivore Nutrition Launched New Dog Chews
The Wisconsin-based pet food manufacturer has introduced freeze-dried rainbow trout heads for dogs.
Updated on Sept. 26, 2026 in Pets — General
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Momentum Carnivore Nutrition has released a new single-ingredient dog chew featuring freeze-dried rainbow trout heads. The product launch follows direct requests from independent retailers for expanded options in the company's chew line.
Why it matters
By sourcing trout through a nose-to-tail approach, the manufacturer aims to utilize whole-prey components to provide nutrients that support canine health. The expansion specifically targets a demand for novel, single-ingredient treats among independent pet retailers.
The new chews are made from trout sourced from Aquaculture Stewardship Council-certified farms in Idaho. Each treat provides essential nutrients including DHA, omega-3s, glucosamine, chondroitin, collagen, calcium, and phosphorus.
The players
Momentum Carnivore Nutrition
This Wisconsin-based company specializes in the manufacturing of pet food products with a focus on whole-prey and freeze-dried ingredients.
Riverence
This producer operates trout farms in Idaho and maintains Aquaculture Stewardship Council certification for its sustainable farming practices.
The details
The trout used for these chews are produced by Riverence in the Magic Valley region of Idaho, utilizing land-based raceways supplied by spring water. Momentum Carnivore Nutrition processes these at a facility in Buhl, Idaho, employing a freeze-drying method to maintain the integrity of the whole-prey trout heads.
Timeline
Retailers previewed the product at SUPERZOO earlier in 2026.
The official product launch was announced on September 26, 2026.
Culture Shift
This launch aligns with the growing consumer preference for transparent, whole-prey diets that mirror the ancestral nutrition of domestic pets. It marks a shift away from processed fillers toward single-ingredient chews that emphasize specific health benefits like joint support and coat health.
Pet owners can expect these freeze-dried trout heads to appear in independent retail shops as part of an effort to diversify available treat options. The product offers a nutrient-dense alternative for dogs, providing specific support for joint health and mineral intake through a simple, whole-fish format.
The takeaway
Whole-prey chews are becoming a staple in premium dog treat lineups as manufacturers seek to offer more nutrient-dense, single-ingredient options. Owners looking for natural glucosamine and collagen should keep an eye on independent pet supply stores for these new options.
Further reading
Learn more about the latest developments in pet care and nutrition on the Pets — General page.
Source note: This article includes information reported by Petage.
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