Wisconsin Prime Rib Trail Added Sixteen New Stops

The state-wide culinary tour expanded its restaurant roster following nominations from local residents.

Updated on Sept. 24, 2026 in Food and Drink

Screen-print poster illustration of a prime rib dinner on a plate, featuring warm mustard and rust tones in a vintage travel-poster register. — The Wisconsin Prime Rib Trail expanded its statewide dining tour for 2026, adding sixteen new restaurants following thousands of local public nominations. AI Illustration. Upload story photo >

Live Poll

Would you visit new restaurants because they were featured on a state-promoted food trail?

The Wisconsin Prime Rib Trail has added sixteen new restaurant stops for 2026. This popular promotion relies on nominations from residents to identify top locations across the state.

Why it matters

The trail is intended to encourage travel across Wisconsin by highlighting regional dining destinations. By leveraging public input, the initiative helps showcase local businesses to visitors.

Sixteen new dining establishments were added to the 2026 trail roster. The selection process is driven by nominations from Wisconsin residents.

The players

Wisconsin Beef Council

This organization promotes the beef industry and co-manages the trail initiative.

Gather Wisconsin

This entity works alongside the beef council to promote local food and tourism.

Schwarz's Supper Club

This dining establishment received the most nominations from residents for the People's Choice designation.

Badger Crossing Pub & Eatery

Located in Cashton, this venue is one of the new stops added to the 2026 trail.

Rockin 9 Golf Course/Restaurant

This Union Center business is a designated stop on the current trail.

The details

Managed by the Wisconsin Beef Council and Gather Wisconsin, the project features diverse spots including the Badger Crossing Pub & Eatery in Cashton and the Rockin 9 Golf Course/Restaurant in Union Center. Schwarz's Supper Club earned the most nominations, securing the People's Choice designation.

The Wisconsin Prime Rib Trail was first launched in 2025.
Sixteen new restaurants officially joined the trail for 2026.

Industry Dynamics

The expansion of this trail follows the established pattern of using resident-driven nominations to curate and grow state-wide food tourism initiatives. This model shifts the focus from centralized marketing toward collaborative, community-sourced regional promotion.

Readers can use the trail list to plan their travel across the state and discover new dining destinations. The People's Choice designation for Schwarz's Supper Club serves as a recommendation for those seeking highly-rated local cuisine.

The takeaway

The growth of the trail highlights the ongoing success of using resident-driven nominations to shape regional tourism. Travelers can implement this list to ensure they visit the most highly-regarded Prime Rib destinations across the state.