Allie the Axolotl Dances at Yakima Trunk or Treat
Townsquare Media's mascot entertained costumed children at the 10th annual Ultimate Trunk or Treat at Steve Hahn's Auto Group.
Updated on Nov. 4, 2026 in Other — General
Townsquare Media's Allie the Axolotl danced to music throughout the haunted dealership at the Ultimate Trunk or Treat in Yakima, waving to children and posing for photos. The event drew more than 6,500 people to Steve Hahn's Auto Group.
Why it matters
The annual event continues to draw large family crowds to the Yakima area during the Halloween season. Its mascot appearances give local audiences a direct, in-person connection to Townsquare Media's on-air brand.
Attendance was reported at over 6,500 people at the 10th annual event, though the source does not specify how the count was made or how it compares to earlier years.
The players
Townsquare Media
Townsquare Media is a media company that operates radio stations and live events across the United States, including in Yakima.
Steve Hahn's Auto Group
Steve Hahn's Auto Group is a Yakima-area car dealership group that hosted the annual Ultimate Trunk or Treat on its lot.
The details
Allie danced to music played throughout the haunted dealership while waving to children and posed for pictures with costumed kids. Last year's event introduced Elly the Elephant, who did not appear this year due to a botched rhinoplasty surgery.
Timeline
Halloween 2026: Ultimate Trunk or Treat held at Steve Hahn's Auto Group in Yakima.
2025: Elly the Elephant was introduced at the trunk or treat.
Industry Dynamics
Radio companies such as Townsquare Media have increasingly used on-air mascots and in-person appearances at community events to build audience loyalty. This Yakima appearance follows last year's introduction of Elly the Elephant at the same trunk or treat.
Yakima-area families can see Townsquare Media's mascots in person at the Ultimate Trunk or Treat, which was free to attend at Steve Hahn's Auto Group. Those seeking similar events can check local listings for upcoming Halloween and fall community gatherings.
The takeaway
Community events that pair local businesses with radio station mascots can draw thousands of families in a single afternoon. Families planning fall outings can look for similar trunk or treat events at local dealerships and businesses.
Further reading
For more Yakima entertainment coverage, browse Other — General.
Source note: This article includes information reported by 107.3 KFFM.
