CEO Chris Belford Departs Sinceri Senior Living
Sinceri Senior Living announces leadership transition as co-presidents continue to manage company operations.
Updated on Oct. 22, 2026 in Seniors
Live Poll
Does stable leadership at senior care facilities increase your trust in the quality of care?
Chris Belford has departed his role as CEO of Vancouver-based Sinceri Senior Living. Leadership duties have been transitioned to co-presidents Micah Gerber and April Young.
Why it matters
The change follows a period of rapid expansion for the company, which now oversees a significant portfolio of communities. The transition aims to maintain stability for the organization and its residents moving forward.
Sinceri Senior Living currently operates 137 communities across its network. The company significantly expanded its footprint in the last year by adding 10,695 units through acquisitions from AlerisLife.
The players
Chris Belford
He is the departing CEO of Sinceri Senior Living who will continue with the organization as co-chairman.
Micah Gerber
He serves as a co-president of Sinceri Senior Living and is responsible for ongoing leadership duties.
April Young
She serves as a co-president of Sinceri Senior Living alongside Micah Gerber.
Jonah Sonnenborn
He is the current chairman of the board of directors for Sinceri Senior Living.
The details
Chris Belford will move into his role as co-chairman of the organization, a position he has held since January 2026. The company remains under the governance of chairman of the board of directors Jonah Sonnenborn.
Timeline
January 2026: Chris Belford was elevated to co-chairman.
Last six years: The company experienced rapid growth.
Last year: The company added 10,695 units to its portfolio.
October 22, 2026: The company announced the departure of the CEO.
Culture Shift
This leadership transition aligns with the broader industry trend of rapid consolidation of senior living portfolios via AlerisLife acquisitions. The move marks a pivotal shift for the firm as it integrates these assets into its long-term operational strategy.
The leadership change at the Vancouver-based firm does not change day-to-day operations for residents or families in local facilities. The company maintains its focus on existing communities as the management transition concludes.
The takeaway
Maintaining consistent leadership remains a priority for organizations that have undergone significant recent growth. Families should look for continued operational stability at local communities as the new executive team takes over.
Further reading
For more news on local facility management, visit the Seniors section.
Source note: This article includes information reported by Senior Housing News.
Live Poll
Does stable leadership at senior care facilities increase your trust in the quality of care?
