Big Max Appointed Three New Sales Representatives

The Tacoma-based golf brand has hired new representatives to oversee sales across California, New England, and Ohio.

Updated on Sept. 23, 2026 in Golf

Big Max Appointed Three New Sales Representatives

Big Max has expanded its U.S. sales network by appointing three new independent representatives to key regions. The move aims to strengthen the brand's retail presence for its golf push carts and bags.

Why it matters

By adding experienced personnel to its team, the Tacoma-based company seeks to grow its U.S. market reach and improve its nationwide distribution network. This expansion strategy focuses on utilizing established industry connections to boost product visibility.

The company appointed three sales representatives who each possess over 30 years of industry experience. This expansion is part of a larger plan to add two more representatives in Texas and Florida over the next 12 months.

The players

Big Max

This is a golf equipment manufacturer known for producing push carts and bags that maintains its U.S. headquarters in Tacoma, Washington.

Marty Gonzales

He is an industry veteran with 30 years of experience who has been appointed to manage sales operations in California.

Scott Hinding

He is an experienced sales professional with over 30 years in the industry who will represent the brand in the New England region.

Kraig Kesner

He has been retained by the company to lead sales and retail outreach efforts throughout Ohio.

The details

The newly appointed representatives—Marty Gonzales, Scott Hinding, and Kraig Kesner—will use their existing professional networks to market Big Max golf push carts and bags. These hires are intended to facilitate growth and support retailers in California, New England, and Ohio.

The appointment of the three new sales representatives occurred in September 2026.
Big Max plans to fill two additional sales representative roles in Texas and Florida over the next 12 months.

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Season Trajectory

This move represents a strategic pivot toward deepening local retail relationships to compete in the crowded U.S. golf equipment market. By strengthening its regional sales force, the company aims to secure better shelf space and brand visibility ahead of upcoming retail cycles.

Retailers and golf course pro shops in the designated territories should expect increased direct support and potential changes to equipment inventory availability. This expansion suggests a higher volume of products will be accessible for local purchase as the company scales its distribution.

The takeaway

Companies often rely on veteran sales professionals to bridge the gap between niche manufacturing and broad retail availability. Strengthening regional sales networks is a classic strategy for brands looking to maintain competitive pressure in the equipment market.